Adwords Match Type Tool

Use the AdWords Match Type Tool to automatically modify your keyword list into the appropriate match types for a PPC campaign. This is a broad match, broad match modifier, exact match, and phrase match tool for use with Google AdWords and Bing Ads.

Why do match types matter? Match types make or break the profit of your campaign by determining who sees your ads.

Copy-and-paste your initial keyword list in the free tool below. Use the Keyword Planner if you do not have an initial keyword list. No data is stored here so your privacy is safe. Check the match types you want on the left then click “Generate Modified List ››”.

Unsure what to select?If your campaign is new
Start focused with exact matches of highly-relevant keywords.
If your campaign is old
Use all match types to expand your reach and test for profitable phrases.

Your new generated keyword list

Copy-and-paste your new keyword list below into your Google AdWords or Bing Ads campaign:

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What is Each Match Type?

Match type Modifier symbol Example phrase Conditions that trigger a match Example search
Broad matchNoneGoogle AdWordsMisspellings, synonyms, plurals, modified terms, any order, and similar searches.adwords help
Broad match modifier++Google +AdWordsEach word or it’s modification must exist in any order. No synonyms and related for adwords by google
Phrase match“”“Google AdWords”The phrase and near variations in the same order appear anywhere in the search adwords tool
Exact match[][Google AdWords]Exact search or a close variation. No other words can adwords

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