Shopify Google Ads Agency
Digital Darts is an Australian Google Ads agency for Shopify and Shopify Plus stores. We manage Google Shopping, Performance Max and Search campaigns to profit, not ROAS, for 7 and 8-figure brands in Australia, the US, the UK and Canada. We have specialised in Shopify since 2015, are a Google Partner, and hold a 5.0/5 rating from 42 reviews in the Shopify Partners directory.
Google Ads is the fastest, most reliable way to put your products in front of people who are already searching for them. It is also easy to start and hard to master. Accounts leak money in the same three places: conversion tracking that misreports sales, a neglected product feed, and campaigns that take credit for sales your brand would have made anyway.
This page explains what our Shopify Google Ads management includes, how we work, results from real accounts, and what it costs. If you would rather talk, get a free Google Ads audit.
Why Hire a Shopify Google Ads Agency Instead of a General PPC Agency?
Google Ads for a Shopify store is a different job from Google Ads for a local service business. Shopping and Performance Max campaigns run off your product feed, which Shopify builds from your catalogue: titles, variants, GTINs and prices that Merchant Center can reject or bury. Smart Bidding runs off your conversion tracking, which breaks in Shopify-specific ways, from checkout changes to app scripts that double-count purchases. Stores selling overseas add a feed for every market and currency. A generalist agency learns all of this on your budget.
We work on these problems every week. We wrote Google Shopping for Shopify: The Definitive Guide, have audited more than 1,000 brands, and publish the Google Ads optimisations that work for our Shopify clients. Digital Darts is a Google Partner and has been a Shopify Partner and Expert since 2015.
What Our Shopify Google Ads Management Includes
You speak directly with the specialist who manages your account, not a junior working from a checklist. Every account gets:
- A free audit and plan. We review your account, tracking, feed and competitors, then give you a prioritised plan tied to your margins. If you already run Google Ads, we guarantee to find at least three cash leaks.
- Conversion tracking you can trust. Full conversion tracking that records real purchases with revenue values, because Smart Bidding is only as good as the data it learns from.
- Google Shopping and Performance Max. Campaigns segmented to drive more profit from your bestsellers, and structured so branded searches do not inflate the results.
- Product feed and Merchant Center. A clean feed with no errors, product titles, descriptions and attributes rewritten around how people search, product ratings in your Shopping ads, and help getting onto Google Customer Reviews.
- Search campaigns. The right keyword match types, low performers filtered out, keywords sculpted into the right ad groups, and full use of sitelinks, callouts, structured snippets and review assets.
- Budgets, bids and automation. Budget moved to profitable campaigns and cut where it is wasted. High-spend accounts get scripts and automation that adjust bids and keywords every hour.
- Weekly optimisation and monthly reporting. Your account is worked on every week. Each month you get a report on profit and contribution margin, not just ROAS, with what we changed and what comes next.
🔥 My City Plants Losing Money to 385% Return on Google Ads
I am Juliette, co-founder of My City Plants. We are a New York-based online plant shop specialising in delivering beautiful plants, potted in self-watering planters.
I started working with Digital Darts about four years ago even though we tried running Google Ads by ourselves. Prior to Digital Darts, we had no luck with it and wasted a lot of money.
After Digital Darts took over the management of our Google Ads, we finally started getting positive results from our ad campaigns. And very soon, the results exceeded all of our expectations.
Our lifetime return on ad spend is 385% and we could not be happier. Working with Digital Darts is a pure pleasure as they are true professionals and have very deep knowledge in e-commerce, Shopify, SEO and Google Ads. Each month we get a detailed report and recommendations.
Digital Darts is always, always staying on top of our campaigns and consistently optimises them.
We are very happy to have such a partnership with Digital Darts and look forward to many years of working together. We highly recommend them to any e-commerce business who wants to run profitable Google Ads campaigns.
Shopify Google Ads Results
ROAS is easy to flatter. Sales from people who were already searching your brand name make any account look good, so we look at how much of the revenue is new. Results from accounts we manage:
- A single-store Shopify business spent $23.3k for $242.4k in sales in August 2026, a 1,039% ROAS, with only one-tenth of revenue coming from branded search.
- An account billing in Turkish lira spent TRY838.9k for TRY4.1m in sales in the 30 days to 14 September 2026, a 488% ROAS, with less than 10% of revenue from branded search.
- We scaled a client of seven years to $148.4k in June at a 906% ROAS. They have grown every year we have worked together.
- Home Shielders (Canada) grew revenue 313% in its first four months and sales 829% by July 2022, with average order value up about 20%.
- Height Dynamics (Australia) lifted ROAS from 150% to 780% and revenue five to six fold, while spending less than half its old ad budget.
- My City Plants (New York) went from losing money on Google Ads to a 385% lifetime ROAS.
Your results will vary with your products, margins, competition and starting point, which is why every engagement starts with an audit, not a template.
How We Manage Your Google Ads
Nothing works until the tracking and the feed are right, so we fix those first. Then we build, then we optimise every week:
Who We Work With
We do not take every store. You are a fit for our Shopify Google Ads agency if:
- You run a Shopify or Shopify Plus store.
- People search for your products or the problems they solve.
- You can comfortably spend at least A$1,000 a month on ads without the budget putting the business at risk.
- Profit, not ROAS, is your goal for Google Ads.
We do not work with stores that sell gambling, pharmaceuticals or offensive content.
Client Reviews
Digital Darts holds a 5.0/5 rating from 42 reviews in the Shopify Partners directory. Two Google Ads clients in their own words:
🔥 700% Revenue Increase Gets Home Shielders Innovating New Products
Ever since we started working with Digital Darts, we’ve seen about a 700% increase in revenue. We’ve seen about a boost of 20% in our average order value. That’s been a game changer for us.
I’m Ishan Soni from Alberta, Canada. I’m the owner of Home Shielders, basically sell pest control products for inside and outside the home. We’re the only smart home technology company that has a Bluetooth app that’s combined with our technology to help get rid of these animals and pests. 100% humane methods that don’t physically harm or torture.
Before I started working with Digital Darts, I had another agency and they had just raised their prices out of nowhere. The bigger challenge for us was the ongoing management of the Google Ads, along with having somebody who actually understood the brand, understood the products.
When I first found out about Digital Darts I actually went through the website and when I read the articles and how things were broken down and how you guys were measuring Google Analytics and the previous past clients results, I just had a good feeling. Ever since my first conversation I was able to very clearly see that, “Okay, these guys are in the crux of Google Ads.” They’ve been running this stuff for years unlike many of the other options available out there.
So we launched in February, 2021 and in the first four months we were able to increase our revenue by 313% and our total transactions increased by about 246%. As of July, 2022 our account has generated about 829% increase in sales. Now we’ve been able to see overall about a seven times increase in our total revenue. Right now, our return on ad spend consistently has been around the 400% average, which for us is amazing.
When Covid hit, I was actually already in about $200,000 in debt. Now we’re able to look at expanding our line of products and we’re only able to do this because we have that extra time and those extra funds to be able to invest back into the growth of this company.
The best part for me has been the communication channel, that’s always been open. The meetings that we can hop on and the discussions that we can have around how to not just optimize the ads, but at the same time I’ve got some amazing suggestions over time for strategy and a tactical piece around, so that’s been super valuable. Right now we’ve been working together for, it’s more than two years now. It’s the level of service which is what I find to be absolute top notch.
If I was recommending to a friend or somebody that I trusted, yeah, I would just say, “Man, go for it. This is the best bang for your buck.” And if you’re selling great products that solve a genuine problem for people, there’s no reason why you can’t scale your business 10x by using the help of Digital Darts.
🔥 x5-6 Revenue Increase for Height Dynamics + The Quality of Leads is Phenomenal
With Digital Darts, the Shopify store has actually become one of our best customers. You know, when I look at the annuals, of getting double the page views, revenue has increased five or six fold, return on ad spend has gone from 150% to 780%. I’d like to say I’ve got my evenings back, but no, now I spend my evenings doing other stuff, not sitting in front of Google Adwords.
So Guy is my name. Founding director of Height Dynamics. We specialise in the compliance space, height and rescue.
The business has been going for 20 years. We started getting serious for the website about two and a half to three years ago trying to grow the business. Getting into that e-commerce space, it’s a lot of hard work. Like I’m good at height safety but digitally, I’ve basically taught myself. Easy to set up but really hard to finesse it. To get it actually working you can throw more money at it and you can get a little bit more traffic but I just felt like I was spending too much money and not getting the return that I needed.
The first thing that I did was reduce my ad spend and use some of that budget to get the Digital Darts guys to give me a hand. In actual fact they suggested I spend even less than what I thought I was going to spend. So spending less than half of what I was spending and just getting great results. I was talking to one of the directors the other day and saying, “I’ve only done this much this month.” And he said, “That’s four times what you were doing six months ago.” I’ve actually come to expect this return now.
With our ads account, it’s enabled us to have a much wider footprint. The quality of leads that I’m getting by email is phenomenal. What we’re getting all over Australia is some good quality leads from people we’ve never heard from.
As a small business, you’re always working inside the business. It’s very hard to extract yourself to work on the business. So it’s great to rely on Digital Darts to do the hard stuff.
As I said earlier, it’s easy to set up a Google account and it’s easy to just throw money at it, but to finesse it and to get it to work and to actually get a return is hard. If I could offer advice to any small business owner, let the experts do that because with Digital Darts, the return that we’ve got has been phenomenal.
Shopify Google Ads Agency FAQ
A Shopify Google Ads agency runs your Google Shopping, Performance Max and Search campaigns so your store makes more profit from Google. That covers conversion tracking, the product feed in Google Merchant Center, campaign structure, bidding, budgets and reporting. A Shopify specialist differs from a general PPC agency in knowing how Shopify builds your feed, records purchases and handles multiple markets, and how each of those breaks.
Management fees are quoted after a free Google Ads audit, because the work depends on your ad spend, catalogue and markets. There are no lock-in contracts: you can leave with one month’s notice. If you spend less than A$1,000 a month on ads, we are probably not a good fit, because management becomes a large share of your budget and the account has too little data to reach its potential.
Spend what you can comfortably afford without putting the business at risk. We will not take on a store that needs its first month of ads to be profitable to stay open. There is a trade-off between volume and return: a bigger budget buys more sales at a higher cost per sale, and finds profitable searches sooner. Once your campaigns reach and hold the target return, we discuss increasing the budget to scale.
Yes. Shopping and Performance Max are usually the biggest revenue drivers for a Shopify store, and both run off your product feed. We fix and optimise the feed, segment campaigns around your bestsellers and margins, and keep branded searches from inflating the results. Our guide to Performance Max for Shopify explains the approach.
It depends on your starting point. Fixing tracking and the product feed can change results quickly, while new campaigns need several weeks of data before Smart Bidding settles. Home Shielders grew revenue 313% in its first four months with us. We set goals with you during onboarding, so you know what to expect and when.
Yes. Digital Darts is based in Toowoomba, Queensland, and manages Google Ads for Shopify stores in Australia, the United States, the United Kingdom, Canada and elsewhere, in each store’s own currency.
Yes. Digital Darts is a Google Partner, a Shopify Partner and Expert since 2015, a Meta Business Partner and a Microsoft Advertising Partner.
We do not guarantee results, and if you need a guarantee before signing, we are not the right agency for you. You see everything we do: strategy, campaigns, tracking code and metrics. The one thing we do guarantee is the audit. If you already run Google Ads, we will find at least three ways your account is leaking cash.
Work With a Shopify Google Ads Agency That Reports Profit
Tell us where your Google Ads account is stuck. Get a free Google Ads audit and Lawrence Lugtu from our team will show you where the account leaks cash, or tell you honestly that Google Ads is not the right lever for your store.