A warning to Shopify store owners and marketing managers that advertise on Facebook…
“What Never To Do In Your Facebook Ads…”
Facebook and Instagram Change Every Day, But Doing This Kills Your Store Even If You’re Making A Profit Now…
Facebook’s 2.2 billion users average 41 minutes per day on the platform. Instagram has exceeded 1 billion users who average 25 minutes per day on the app.
These mind-blowing stats show Facebook and Instagram have an enormous, engaged audience. Their influence on us today doesn’t stop there.
Over 90% of Facebook’s revenue comes from advertising. That’s 33 billion dollars businesses put into Facebook. No channel gets that amount of ad spend unless it hauls in profit for advertisers. It is a foolproof-guarantee companies make a killing on it. The platforms are more than social networks—they are engines to store growth.
Facebook knows a lot about its users. Smart marketers and business owners use this data every day to build kick-ass brands. It’s the data combined with intelligent advertising that makes profit possible.
Sadly, most store owners and marketing managers make one mistake time and time again. This leads you to waste time and money as you try make ads work yourself or with someone else.
The Lesson I Learned From $21 Million In Ad Spend
If you’re like most savvy store owners, you have run ads in the past or are running ads right now. You know the importance of Facebook and Instagram, you’ve heard plenty of success stories, but you haven’t seen the uptick in sales that make you smile. You probably doubt if Facebook ads can kill it for your store.
I hear store owners get it wrong all the time believing Facebook and Instagram Ads is a black hole for their precious advertising dollars. “CPAs are rising… What works last month, doesn’t work this month… yada yada.”
Facebook will suck your money faster than a cult leader if you have not spent the hundreds of hours learning, strategising, and testing what works in ecommerce. It’s a goldmine of data for profit when done right.
My name is Joshua Uebergang and I am owner of Digital Darts. We are an Australian Shopify Marketing Expert company that have grown fashion labels, supplement companies, home decor suppliers, and many other stores worldwide through Facebook and Instagram. Take a look at the ad spend and amount of real sales from this one account we manage. This is in January 2020 for 2 months of management.
That’s nearly half a million dollars in sales per month for a 5.16 ROAS.
Sometimes the ROAS doesn’t have to be as good because the business has larger margins. Other times it needs to be better because of tight margins. This is a new client in a hyper competitive market on tight margins. From £5,963 spend, they got £92,413 in sales, which is a ROAS of 15.5. Here’s another client who’s spent $365k for over $2 million in sales.
These stores succeed not only because they work with us. Shopify stores that grow month-after-month whose store owners sleep easy at night, avoid one business-threatening mistake in their Facebook Ads.
It works if you have…
The Powerful Secrets to Profit from Facebook Ads
Marketing in traditional media like TV and radio meant you spent money on pushing your message to people based on one thing they were doing: watching or listening what was on in that moment.
The most exciting thing about Facebook is the opportunity to control your ads based on behaviors, demographics, and interests—and any combination under the sun. Today, you have the previously impossible ability to target your most valuable customers based on pages they like, businesses they follow, hobbies they enjoy, places they visit.
If you can get your ad in the right place to the right person at the right time, your sales will curl upward.
Fail to do this and you will be the lonely kid on the playground as other businesses continue to profit from the platform.
Save yourself from gnashing your teeth by going at it alone. Don’t hope to figure out Facebook advertising by yourself when you have a map to profit waiting for you.
I’m here with my team of advertising experts who’ve already been in the wars of spending millions of dollars. You may qualify to use our experience for you as we stay on top of the latest trends and strategies that work. But there’s something we must first address.
Sorry To Throw A Wrench At You, But You May Not Be A Good Fit
The reality is we cannot help every business grow. We only partner with store owners who will grow together—I guard our reputation like a rottweiler protecting his home.
We work off a retainer and pay for performance model. So for us to get paid well, it’s critical your business meets strict criteria.
There are five qualities I see in clients that succeed the most when we partner together on their Facebook Ads. You must meet this criteria in order to team up with us:
- You are on Shopify.
- You have an ad budget of at least AU$2000 per month. Anything less, results will be slow.
- You can provide raw video footage and photography of your products in use. We can edit and produce the videos in a way that is best for getting sales from Facebook and Instagram.
- You already have a proven business model with $10k+ sales a month. The more, the better. We partner with stores who do up to eight figures in annual sales.
- You want to partner with a Shopify Expert and Facebook Ads pro on a pay for performance basis to save yourself the hundreds of hours and thousands in wasted ad spend to learn what works.
If you fit this criteria, I would love to hear from you. Take the next step by applying for your free consultation.
So You Qualify, Uh? Apply For Your Free Audit
If you’re running existing campaigns, we will reveal exactly how to transform your bleeding losers to heavyweight champions. Fill in the quick and simple audit application.
If you’re not already running ads and you meet the five criteria, you can still apply for your free consultation to grow your store.
If it’s love at first sight, and you’ve already brought the engagement ring because you want to partner together, continue reading on to see how we create businesses that are beautiful bundles of profit-spitting joy.
“What’s included in this kick-ass service?”
Everything but raw footage and photos used for creative!
Little is required of you. I like to let store owners we partner with sit on the couch all day eating chips… Ah, the life of having a partner bring in the mula. The reality though, most marketing managers or store owners, move onto other business-building activities because they’ve got a partner they trust. How much would you love that?
The comprehensiveness of what gets done means you free up time to cut down your to-do list and grow other areas of your store:
We roll up our sleeves doing all the hard work need to make your campaigns profitable so you can get on with growing other aspects of your business. Clicks are irrelevant without profit.
You’re excited about what you get and you know it works. And now you wonder how much it costs.
The good news is I built the success of Digital Darts on transparency. When working with us, you know everything that goes on—and that includes price before you even get in contact.
Place Our Head On The Chopping Block To Drive Profit
You see, growth is a double-edged sword for marketers. The more ad spend managed for you, the more time and work it takes to sustain the growth. If we grow your business to a certain point and you’re happy, why would we want to grow it further to create extra work?
That is a Facebook marketer’s dirty secret. A freelancer or agency who charges the same flat fee to manage Facebook Ads will hold back your business. They have no incentive to invest in your growth. So we run a pay for performance program.
You pay a one off setup cost of AU$1900. Each month, without us creating videos and images, the retainer is AU$1297. If you’d like us to manage all creative, which is what we recommend for speed of implementation and testing but not necessary, that is an additional AU$700 per month. (You simply provide raw video and imagery.)
If we get you $12,970 in sales a month, you drop the retainer and you graduate to pay for performance. This way, our motivation is to continue to grow your business month-after-month. The monthly cost is 10% of revenue reported through Facebook Ads Manager up to AU$100k per month. After $100k, it drops to 5%.
As an example, if we make you $10k in the first month, you’d only pay the retainer. If we make you $30k in revenue, all you pay is 10% of $30k, which is $3k. If we make you $150k revenue, your investment is $12.5k.
We want to work with stores who have a good product and want to make a lot of sales so we can be rewarded. That way it’s a win for you and win for us, so we form a true partnership.
There is a large flow-on affect from working with us. When you have a good product, the customers we get you will not all buy through Facebook. A percentage will always buy through organic search or direct later. Also, customers tell others who later buy. This is classic branding. You don’t spend to get these purchases.
So if you’re on Shopify, have an ad budget of at least $2k/month, are an established business already making $10k sales a month, and you want to partner with a Shopify and Facebook Ads pro to save you on wasted ad spend and grow your store, enquire right now.
I’d love to hear from you. Take the next step by contacting me (Joshua) by filling in the form. I’ll typically reply back in 24 hours.
Some Clients Comments
We’ve been working with Digital Darts for about 2 years now and within the first month we saw a 475% increase in revenue which was amazing. We’ve recently had our record sales month which in that month alone we saw more sales than we had seen in our entire first year with Sandy Feet. So we’ve certainly seen significant growth and it’s turned our business around.
I’m Anita White, and I’m the owner operator of Sandy Feet Australia which is a predominantly children’s swimwear business.
So we started the business about 4 years ago now and the idea was to create stylish swimwear that lasts. One of the things that was critical for us was getting new customers because we know that people love our product once they tried it. When we started the business we were spending a lot of money on social media. We looked at print campaigns. We looked at other digital type campaigns but none of them gave us a return the way that we have received in the work we’ve done with Digital Darts. So this growth means everything for us. I’m not over-stating that we wouldn’t have a small business without this growth.
One of the things I underestimated in starting the small business: we need to pay for everything up front. So every dollar that we were spending was coming out of our own savings. So this allows us now to put more money back into the business to grow in the ways we always wanted to grow.
I would recommend anyone who’s trying to grow their business to use Digital Darts and in fact, I have. Any of my friends who have started small businesses, I always tell them this has been the most influential part of our marketing strategy. They are extremely professional and I can entirely trust them to do what’s best for my brand. They have a huge amount of expertise in Shopify businesses so we don’t have to do everything for the first time ourselves. We’re able to get a head-start from some of their experience and that’s been fantastic.
From the very first month that we started working with Digital Darts we saw an increase in our sales. We were regularly getting 100% increases month on month. And then we hit into the Black Friday, Cyber Monday weekend, we saw a 500% increase on the previous year which absolutely blew us away.
What Digital Darts were able to put into the whole process was phenomenal and in many ways, we didn’t have to offer big discounts and sales in order to get the sales that we got.
The marketing efforts, adding that into a quality product has really helped us to get some good runs on the board.
My name is Paul Mergard and I’m one of the owners of Wildcat Mini BMX USA. We sell mini BMX bikes into the USA and Canada.
I felt able to trust the Digital Darts team to set some limits and that worked out really well for us to be able to scale the business and scale our advertising budget but actually get better returns. We’ve actually had a 45% improvement on our return on ad spend.
I was trying to run all the advertising myself and it was getting to a point I just couldn’t keep up with it. I couldn’t keep up with the changes. I couldn’t keep up with the demands. So being able to offload some of that, including the marketing assets, the design work, it actually freed up some time with the family.
There’s enough breadth and depth at Digital Darts that the team has been able to adapt across markets. We were the first BMX company they were working with and the research the team did into that market into the market in the US and Canada has been fantastic.
The thing I love most about working with Digital Darts is the expertise that gets put in, you’ve got different people you can bounce ideas off of, and they’re just a great bunch of people to work with so that’s been a huge a win for us as a team.
We’re an established Australian fashion label who is working with Digital Darts on getting more visitors and sales via AdWords, Facebook ads, email marketing, and retargetting. Josh also did us a new Analytics setup, which helped us with extra insights to grow.
I’m ecstatic that we get to work together and always appreciate help and expertise on all of this stuff – Josh makes it sound so easy and gives us time to focus on other aspects of the business, knowing we are in very capable hands.
One automated email flow generates over $10k in sales each month. There are other campaigns too that get customers coming back. The emails are beautifully designed and get sales without us having to create anything new.
AdWords has generated nearly 1/4 of a million dollars in revenue to date at a 1701% ROI. Facebook is nearly as good. It’s reassuring to see $2k in ad spend go into a Facebook campaign and generate $40k in sales. This will keep growing as we continue to let Digital Darts manage our marketing.
Your time is money and so is doing things wrong. I can’t recommend Digital Darts enough if you’re established store and want to take increase your sales without the hassle of doing it all yourself. Josh and Digital Darts guidance is an invaluable resource to our business and will be moving forward as we continue to grow.
I’ve been working with Josh for just over 6 months now. We started with Google AdWords PPC and are now working with him on Facebook and Instagram Advertising.
Josh is easy to work with and very knowledgeable. Best of all he is happy to share his knowledge and will often send me little tips and things I can do to help my business.
My business has shown continued growth month on month and I attribute a lot of this success to the work Josh has done getting the business in front of eyeballs!
I would happily recommend Josh to any stores looking for support.
Josh has been excellent right from the get-go. Immediately, he looked at our needs and advised what was necessary to complete in order to improve sales and after 4 months, the lifetime of our ROI has hit an average of 576%. Although the cost may have been slightly higher in comparison to some other companies, it has been well worth it and the results definitely show. Not only is it excellent having an expert like him to answer any questions that I might have along the way in order to increase the business’ growth, but he also clearly outlines any steps that are necessary for growth that we wouldn’t have been able to ever pick up. We can’t wait to see what the future holds as he continues to provide excellent results. Josh is definitely somebody I will be using for a very long time to come, he is one of a kind!
I was managing Google Ads myself making a profit. I’ve worked with other agencies and was not impressed. The ads got to the point where I needed more time and money by having someone I trusted to take over and further grow the channel.
They needed to specialize in Shopify (given the unique challenges of the platform), be experts in ecommerce, and have a track record with good reviews. As a result, we partnered with Digital Darts on Google and Facebook Ads.
We’ve been working with Digital Darts for almost 2 years. The team have consistently outperformed the monthly target return on ad spend. The numbers don’t lie.
There’s a lot to like about working together. I don’t need to manage them and they have completely taken Google Ads and Facebook Ads off my plate. Digital Darts being Shopify specialists and ecommerce marketing experts give me an unfair advantage against my competitors. But the trophy is having them increase my company’s ecommerce profits.
Partnering with Digital Darts has been one of the best business decisions I’ve ever made and so I’m recommending them because they have boosted my company’s profits, given me back my time, and all of this with no fuss. I consider them to be our company’s elite marketing team that keeps performing consistently.
Two years after starting together, I still feel lucky to have found them. If you are considering hiring Digital Darts, then reach out to them.
Jose V., Owner
Viva Holdings Pty Ltd