A warning to Shopify store owners and marketing managers that advertise on Facebook…

“What Never To Do In Your Facebook Ads…”

Facebook and Instagram Change Every Day, But Doing This Kills Your Store Even If You’re Making A Profit Now…

Facebook’s 2.2 billion users average 41 minutes per day on the platform. Instagram has exceeded 1 billion users who average 25 minutes per day on the app.

These mind-blowing stats show Facebook and Instagram have an enormous, engaged audience. Their influence on us today doesn’t stop there.

Over 90% of Facebook’s revenue comes from advertising. That’s 33 billion dollars businesses put into Facebook. No channel gets that amount of ad spend unless it hauls in profit for advertisers. It is a foolproof-guarantee companies make a killing on it. The platforms are more than social networks—they are engines to store growth.

Facebook knows a lot about its users. Smart marketers and business owners use this data every day to build kick-ass brands. It’s the data combined with intelligent advertising that makes profit possible.

Sadly, most store owners and marketing managers make one mistake time and time again. This leads you to waste time and money as you try make ads work yourself or with someone else.

The Lesson I Learned From $21 Million In Ad Spend

If you’re like most savvy store owners, you have run ads in the past or are running ads right now. You know the importance of Facebook and Instagram, you’ve heard plenty of success stories, but you haven’t seen the uptick in sales that make you smile. You probably doubt if Facebook ads can kill it for your store.

I hear store owners get it wrong all the time believing Facebook and Instagram Ads is a black hole for their precious advertising dollars. “CPAs are rising… What works last month, doesn’t work this month… yada yada.”

Facebook will suck your money faster than a cult leader if you have not spent the hundreds of hours learning, strategising, and testing what works in ecommerce. It’s a goldmine of data for profit when done right.

My name is Joshua Uebergang and I am owner of Digital Darts. We are an Australian Shopify Marketing Expert company that have grown fashion labels, supplement companies, home decor suppliers, and many other stores worldwide through Facebook and Instagram. Take a look at the ad spend and amount of real sales from this one account we manage. This is in January 2020 for 2 months of management.

That’s nearly half a million dollars in sales per month for a 5.16 ROAS.

Sometimes the ROAS doesn’t have to be as good because the business has larger margins. Other times it needs to be better because of tight margins. This is a new client in a hyper competitive market on tight margins. From £5,963 spend, they got £92,413 in sales, which is a ROAS of 15.5. Here’s another client who’s spent $365k for over $2 million in sales.

These stores succeed not only because they work with us. Shopify stores that grow month-after-month whose store owners sleep easy at night, avoid one business-threatening mistake in their Facebook Ads.

It works if you have…

The Powerful Secrets to Profit from Facebook Ads

Marketing in traditional media like TV and radio meant you spent money on pushing your message to people based on one thing they were doing: watching or listening what was on in that moment.

The most exciting thing about Facebook is the opportunity to control your ads based on behaviors, demographics, and interests—and any combination under the sun. Today, you have the previously impossible ability to target your most valuable customers based on pages they like, businesses they follow, hobbies they enjoy, places they visit.

If you can get your ad in the right place to the right person at the right time, your sales will curl upward.

Fail to do this and you will be the lonely kid on the playground as other businesses continue to profit from the platform.

Save yourself from gnashing your teeth by going at it alone. Don’t hope to figure out Facebook advertising by yourself when you have a map to profit waiting for you.

I’m here with my team of advertising experts who’ve already been in the wars of spending millions of dollars. You may qualify to use our experience for you as we stay on top of the latest trends and strategies that work. But there’s something we must first address.

Sorry To Throw A Wrench At You, But You May Not Be A Good Fit

The reality is we cannot help every business grow. We only partner with store owners who will grow together—I guard our reputation like a rottweiler protecting his home.

We work off a retainer and pay for performance model. So for us to get paid well, it’s critical your business meets strict criteria.

There are five qualities I see in clients that succeed the most when we partner together on their Facebook Ads. You must meet this criteria in order to team up with us:

• You are on Shopify.
• You have an ad budget of at least AU$2000 per month. Anything less, results will be slow.
• You can provide raw video footage and photography of your products in use. We can edit and produce the videos in a way that is best for getting sales from Facebook and Instagram.
• You already have a proven business model with $10k+ sales a month. The more, the better. We partner with stores who do up to eight figures in annual sales.
• You want to partner with a Shopify Expert and Facebook Ads pro on a pay for performance basis to save yourself the hundreds of hours and thousands in wasted ad spend to learn what works.

If you fit this criteria, I would love to hear from you. Take the next step by applying for your free consultation.

So You Qualify, Uh? Apply For Your Free Audit

If you’re running existing campaigns, we will reveal exactly how to transform your bleeding losers to heavyweight champions. Fill in the quick and simple audit application.

If you’re not already running ads and you meet the five criteria, you can still apply for your free consultation to grow your store.

If it’s love at first sight, and you’ve already brought the engagement ring because you want to partner together, continue reading on to see how we create businesses that are beautiful bundles of profit-spitting joy.

“What’s included in this kick-ass service?”

Everything but raw footage and photos used for creative!

Little is required of you. I like to let store owners we partner with sit on the couch all day eating chips… Ah, the life of having a partner bring in the mula. The reality though, most marketing managers or store owners, move onto other business-building activities because they’ve got a partner they trust. How much would you love that?

The comprehensiveness of what gets done means you free up time to cut down your to-do list and grow other areas of your store:

We roll up our sleeves doing all the hard work need to make your campaigns profitable so you can get on with growing other aspects of your business. Clicks are irrelevant without profit.

You’re excited about what you get and you know it works. And now you wonder how much it costs.

The good news is I built the success of Digital Darts on transparency. When working with us, you know everything that goes on—and that includes price before you even get in contact.

Place Our Head On The Chopping Block To Drive Profit

You see, growth is a double-edged sword for marketers. The more ad spend managed for you, the more time and work it takes to sustain the growth. If we grow your business to a certain point and you’re happy, why would we want to grow it further to create extra work?

That is a Facebook marketer’s dirty secret. A freelancer or agency who charges the same flat fee to manage Facebook Ads will hold back your business. They have no incentive to invest in your growth. So we run a pay for performance program.

You pay a one off setup cost of AU$1900. Each month, without us creating videos and images, the retainer is AU$1297. If you’d like us to manage all creative, which is what we recommend for speed of implementation and testing but not necessary, that is an additional AU$700 per month. (You simply provide raw video and imagery.)

If we get you $12,970 in sales a month, you drop the retainer and you graduate to pay for performance. This way, our motivation is to continue to grow your business month-after-month. The monthly cost is 10% of revenue reported through Facebook Ads Manager up to AU$100k per month. After $100k, it drops to 5%.

As an example, if we make you $10k in the first month, you’d only pay the retainer. If we make you $30k in revenue, all you pay is 10% of $30k, which is $3k. If we make you $150k revenue, your investment is $12.5k.

We want to work with stores who have a good product and want to make a lot of sales so we can be rewarded. That way it’s a win for you and win for us, so we form a true partnership.

There is a large flow-on affect from working with us. When you have a good product, the customers we get you will not all buy through Facebook. A percentage will always buy through organic search or direct later. Also, customers tell others who later buy. This is classic branding. You don’t spend to get these purchases.

So if you’re on Shopify, have an ad budget of at least $2k/month, are an established business already making $10k sales a month, and you want to partner with a Shopify and Facebook Ads pro to save you on wasted ad spend and grow your store, enquire right now.

I’d love to hear from you. Take the next step by contacting me (Joshua) by filling in the form. I’ll typically reply back in 24 hours.

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