Allbirds and Gymshark are on Shopify and they can’t get their hreflang tags right. The public companies failed, even with their resources, because there’s no native way to manage tags for multiple Shopify accounts. Shopify’s own documentation in 2021 told you the basics of hreflang tags on a homepage, but you were left bewildered with how to do it sitewide.
As a result of working with clients who had this exact struggle, the Digital Darts team and I invented three ways to get perfect hreflang tags in Shopify. You’ll learn how to correct every type of error, every variable you must consider, and how to keep your tags fresh with minimal effort. Businesses on WordPress, Magento, and other platforms can use what’s shared with minor alterations. No one has taught it in-depth until now. In this guide, you’ll get it all to delight Google.
This is an advanced guide on how to profitably scale your Shopify store for Facebook and Instagram ads. It presumes familiarity with Facebook Business Manager, and that you have recently managed profitable campaigns. In other words, you will get the most of it if your Shopify business is already profitable on the ad channel and you want to scale your Facebook and Instagram Ads.
The strategy details the methods we used to take one Shopify brand from $300/month to $300,000/month. The outlaid strategies and tactics help us regularly grow accounts to unseen levels.
If you want a simple, quick-read guide to grow your business, go elsewhere. This guide gets technical. It dives deep into the nuts and bolts of exactly what it takes to go from spending tiny amounts to thousands per day, whilst hitting revenue goals.
Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it’s common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products.
I created this guide, not only as an easy reference for clients and team, but as a way to squelch a lot of the misinformation out there about Google Shopping basics. This is a step-by-step guide to show you how to get started and grow any shopping campaign.
Google Customer Reviews is a free program that allows retailers to collect reviews from customers. Your customers are shown a popup lightbox on the thank you page asking if they would like to be emailed at a later time to leave a review about their order. The program aims to create trust for users in their shopping experience through third-party reviews. To use it, all you have to do is follow this tutorial.
How do you improve your Shopify SEO? There are over 101 expert tips in this guide to help your organic search grow if your store does not appear at the top of Google when someone searches your products, the brand names you sell, or problems that your products solve.
The expert guide is a step-by-step method to setup, audit, and run a rockstar SEO campaign that grows your sales in Google search. I have used it on the sites of billion-dollar companies. We use it for Shopify SEO clients. Shopify staff recommend it to store owners.
You want more visitors to buy from your Shopify store, but don’t know where to begin. There is a lot of theory, case studies, and bad advice out there about what you can do to increase your ecommerce conversion rate.
I wrote the guide to Shopify Conversion Rate Optimization so you have everything in one place to turn more visitors into customers. The mega guide also shows you step-by-step how to increase the profit of your store by increasing your average order value and lifetime value of customers.
These are devastatingly the best growth hacks to double and triple your profits from existing traffic.
Get everything to configure the ultimate Google Analytics for Shopify in this splendid tutorial. Digital Marketing Evangelist for Google and author of Web Analytics 2.0 Avinash Kaushik has called this the “great, detailed, guide on how to set up and get value [in Shopify]”.
A lot of Shopify stores have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store forever as you finally make intelligent use of analytics to grow your store.
Grab a fine cup of tea with a scone, find your monocle, and we shall explore the wonders together. My client checklist for the perfect Google Analytics setup with Shopify is…
I regularly see an increase of thirty percent in organic search visitors when this Shopify SEO guide is followed. That often means thirty percent more sales from basic on-page SEO.
The tutorial teaches how to edit the theme, conduct keyword research, use data to make informed decisions for growth, and write well so that title and meta descriptions are optimized for SEO.
After completing more than one hundred audits of Google Ads (AdWords) accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have conversion tracking accurately setup. Some stores spend thousands each month with no idea what, if any part of the campaigns, generate sales. Other businesses may track a sale as one conversion, but they have no revenue data—the sale of a $10 product looks the same as a $1000 product.
You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. This tutorial covers how to edit the existing Google Ads conversion code for the best data. We use this solution to help Shopify stores grow through Google Ads.
These 21 online marketing tools make your life easier and grow your website. Best of all, they are free. Most have paid options but you can do a lot of great things with each free option.
The list does not cover what tools are out there or what you could use. We at Digital Darts use every tool recommended here and highly suggest you do too. From coming up with content, managing social media, tracking results, and improving SEO, use these marketing tools to increase leads and sales.