An open article to busy Shopify store owners that want an expert to grow their store from Google Ads…
“At Last, A Complete Service That Turns Google Ads Spend Into Profit (Usually In 30 Days)—Even Against Cut-Throat Competition…”
Your Ads Are Wasting Money and Missing Sales—Let Me Prove It Then Manage Everything About Your Campaigns So It’s a Sales Machine…
Google Ads is easy to start but difficult to master. It’s the fastest most reliable traffic source to grow your Shopify store if people are searching for your products.
You’ve probably done Google Ads yourself, had a consultant do it for you, or even had Google set it up. You are no Google Ads expert and suspect your campaigns should be better.
You are faced with unique problems in your market with big advertisers who can out-bid you on keywords. You can’t beat them head-on with size so beat them with strategy. Request me to be on your side.
Claim your free consultation today with myself, Digital Darts’ Head of Strategy and Google Ads veteran, Joshua Uebergang.
You will get specific takeaways to make advertising for your Shopify store ultra profitable. Unlock opportunities for growth that you’re blinded from.
I have managed ecommerce Google Ads for over 7 years and am Google Ads, video advertising, and ecommerce analytics certified by Google. I am also a Google Partner and qualified Shopify Marketing Expert.
What You Get in the Consultation
If you’re not doing Google Ads, you’ll learn:
- Little-known ways to beat out your giant competitors
- How much you’ll pay per click
- How much you should spend
- What return to expect
- A future plan to continue profit growth
If you already do Google Ads, I look over your account and guarantee to discover at minimum three cash-leaks.
Enquire with Your Free Audit
Claim your consultation with me so you are guided where to go next for maximum profit. I will then get back to you via email. Fill in the simple audit application to claim your spot in the coming week:
Google Ads Optimisation for Your Shopify Store
Can you do Google Ads yourself? Yes. There are many courses and guides out there. However, Google Ads is easy to start and hard to master. Even if you were to try learn and test strategies for one year, you continually have to get out your books to learn new best practices. Google release updates to their ad system every month.
You don’t grow working in your business. You grow when you work on it.
You could outsource to a large agency and become another cog in their wheel. You could go to a small agency and risk paying someone who doesn’t have ecommerce experience.
What you need is someone who knows the intricacies of advertising online stores through things like feed optimization and remarketing ads for holiday campaigns that are customized to the visitor.
Peek into the performance of one account in 2019.
This older client has nearly $25,000 spend for $325,000 in sales in under 5 months. That’s a 13.21 ROAS for the year-to-date.
I’m sure you’d like more proof. This new client started with a bang. They have CAD174,000 in sales for the year-to-date with a return of 12.38. In the most recent 30 days, this other client had GDP127,000 in sales (that’s about US$161,000) for a 7.26 ROAS.
How easy would it be if you had a trusted partner to manage your paid campaigns that understood Shopify? This would free up time so you could work on other ways to grow your store.
When you choose to work with me, you can rest assure your ad expenditure is the most efficient it could be and you know the exact return you get back on sales. You get monthly reports of understandable data.
You sleep easy at night knowing your advertising is done right.
Since we started using Digital Darts, we’ve had a really remarkable 696% growth on the year before. We’ve also seen a continual growth in our monthly sales. One month gets taken over by the next. So we’re having record months, month after month. We’re turning up on Google in the top 3. Our ad placements are great. We’re always pleased to see we’re one of the key brands coming up. We’ve seen massive increases in our revenue and we’ve exceeded our expectations in terms of return on investment. Working with Digital Darts has proven to be a great success for us.
Hi, I’m Phil White, owner operator of Paramedic Shop.
Paramedic Shop is a specialty online retailer in the emergency space selling devices and educational materials to help paramedics do their jobs. We took the store from having a retail front to being 100% online. We wanted to make our goods available to paramedics all over the country. I’ve been online and working with Google and Facebook. It said it was really important and we realised the expertise you needed to work in that space and be successful was something we didn’t possess.
I used to work in a corporate environment for many years as a managing director for a multinational company. We had a business of about US$120 million a year and a team of about 200 people. I knew a lot about traditional marketing. Online retailing was a bit of a new domain so working with Digital Darts was great because these guys were experts and they were able to assist us in getting a much better return from what we were putting in. We recommend Digital Darts to someone who is starting their online journey which is a great way to get up and running quick. But also, even if you’re established and you think you know what you are doing. We’ve found with all the online platforms, there’s always something you don’t know. You’ve got to get that expertise on-board. So I’d recommend Digital Darts to someone whether they’re an established business or whether they’re just starting out. They’ll help you get up and running and get the best value for your money out of the online advertising world.
How We Get Sales for Your Store:
Your store’s advertising needs constant work from someone who understands ecommerce to become profitable.
Digital Darts has an expert Google Ads manager and myself, as we work together each week on saving you wasted ad spend and capturing revenue-growth opportunities. Every week your ad account is optimised with good performing campaigns, highly-clicked ad copy to drive down costs, and strategy guidance with visitor-data to get you revenue.
Your campaign is made profitable using a series of strategies that have worked well for our clients:
- Setup of conversion tracking to identify sales
- Narrow-themed ad groups with relevant keywords, ad copy, and landing pages
- Reverse-engineering successful competitors using Google Ads spy tools
- Appropriate keyword match-type usage, filtering out of low performing keywords, and sculpting keywords into the right ad groups
- Mobile, location, and time of day bid adjustments to improve campaign profitability
- Full optimisation of ad extensions including callouts, reviews, structured snippets, and sitelinks
- Budget allocation to profitable campaigns while fixing or cutting unnecessary ad spend
- Ad position optimisation to achieve a positive ROI
- Advanced segmentation and reporting in Google Analytics to increase visibility for prospective high-value customers
- Assistance to have a clean, functional Google Merchant Feed with no errors
- Facilitation of product ratings integrated with your shopping ads
- Product feed optimisation with data titles, descriptions, and attributes to include core terms
- Help getting you on Google Customer Reviews
- Scripts and other automation methods for high-spend accounts to optimize bids and keywords every hour saving you money and increasing sales
- Product-level dynamic remarketing ads
- Creation of remarketing lists for highly-targeted remarketing
You get all this done by a team of real English-speaking Shopify veterans.
Start Today to Instantly Get People on Your Store Who Are Ready to Buy:
We do everything, that’s everything, about Google Ads for you so you can get on with growing other aspects of your store.
- No. Campaigns
- No. Ad Groups
- No. Keywords
- Budget Spend
- High Click-Through Ad Copy
- Ad Testing
- Feed Management
- Conversion Tracking
- Analytics Analysis
- Industry Expertise
- Monthly Reporting
- Email Support
- Lock-in Contracts
- Under $10,000/month
- Shopify expert
- Under $30,000/month
- Shopify expert
– *Professional account setup is required to create a profitable account. There is an additional one-time fee of $1200 for setup.
– If you have multiple stores of the same business serving different regions, each additional store has a 25% saving on setup and management.
– Prices are in Australian dollars.
– For ad accounts that spend over $30,000 per month, please get in contact to discuss.
– Microsoft Advertising (formerly Bing Ads) is $400 per month and no setup fee. Its performance is often similar to Google Ads, but at less volume.
Some Client Comments
Our Digital Darts Shopify store has actually become one of our best customers. You know, when I look at the annuals, of getting double the page views, revenue has increased five or six fold, return on ad spend has gone from 150% to 780%. I’d like to say I’ve got my evenings back, but no, now I spend my evenings doing other stuff, not sitting in front of Google Adwords.
So Guy is my name. Founding director of Height Dynamics. We specialise in the compliance space, height and rescue.
The business has been going for 20 years. We started getting serious for the website about two and a half to three years ago trying to grow the business. Getting into that e-commerce space, it’s a lot of hard work. Like I’m good at height safety but digitally, I’ve basically taught myself. Easy to set up but really hard to finesse it. To get it actually working you can throw more money at it and you can get a little bit more traffic but I just felt like I was spending too much money and not getting the return that I needed.
The first thing that I did was reduce my ad spend and use some of that budget to get the Digital Darts guys to give me a hand. In actual fact they suggested I spend even less than what I thought I was going to spend. So spending less than half of what I was spending and just getting great results. I was talking to one of the directors the other day and saying, “I’ve only done this much this month.” And he said, “That’s four times what you were doing six months ago.” I’ve actually come to expect this return now.
With our ads account, it’s enabled us to have a much wider footprint. The quality of leads that I’m getting by email is phenomenal. What we’re getting all over Australia is some good quality leads from people we’ve never heard from.
As a small business, you’re always working inside the business. It’s very hard to extract yourself to work on the business. So it’s great to rely on Digital Darts to do the hard stuff.
As I said earlier, it’s easy to set up a Google account and it’s easy to just throw money at it, but to finesse it and to get it to work and to actually get a return is hard. If I could offer advice to any small business owner, let the experts do that because with Digital Darts, the return that we’ve got has been phenomenal.
I am Juliette, co-founder of My City Plants. We are a New York-based online plant shop specialising in delivering beautiful plants, potted in self-watering planters.
I started working with Digital Darts about four years ago even though we tried running Google Ads by ourselves. Prior to Digital Darts, we had no luck with it and wasted a lot of money.
After Digital Darts took over the management of our Google Ads, we finally started getting positive results from our ad campaigns. And very soon, the results exceeded all of our expectations.
Our lifetime return on ad spend is 385% and we could not be happier. Working with Digital Darts is a pure pleasure as they are true professionals and have very deep knowledge in e-commerce, Shopify, SEO and Google Ads. Each month we get a detailed report and recommendations.
Digital Darts is always, always staying on top of our campaigns and consistently optimises them.
We are very happy to have such a partnership with Digital Darts and look forward to many years of working together. We highly recommend them to any e-commerce business who wants to run profitable Google Ads campaigns.
Since launching with Digital Darts, my monthly revenue has increased 440% while also improving my ROAS. Over 6 figures in revenue have been added to the business.
My business has some unique qualities so it was valuable to have someone attentive to my needs with a great eye for detail. Digital Darts often went above and beyond giving suggestions on improvements for the website and keeping me in the loop with major changes in the Google Ad account.
Being a busy entrepreneur with 100+ things on my mind, it’s comforting to know I have them on my side. If anyone runs a Shopify store and wants to make sure they have the best on their team, I recommend Digital Darts! They’re a real partner.
I was managing Google Ads myself making a profit. I’ve worked with other agencies and was not impressed. The ads got to the point where I needed more time and money by having someone I trusted to take over and further grow the channel.
They needed to specialize in Shopify (given the unique challenges of the platform), be experts in ecommerce, and have a track record with good reviews. As a result, we partnered with Digital Darts on Google and Facebook Ads.
We’ve been working with Digital Darts for almost 2 years. The team have consistently outperformed the monthly target return on ad spend. The numbers don’t lie.
There’s a lot to like about working together. I don’t need to manage them and they have completely taken Google Ads and Facebook Ads off my plate. Digital Darts being Shopify specialists and ecommerce marketing experts give me an unfair advantage against my competitors. But the trophy is having them increase my company’s ecommerce profits.
Partnering with Digital Darts has been one of the best business decisions I’ve ever made and so I’m recommending them because they have boosted my company’s profits, given me back my time, and all of this with no fuss. I consider them to be our company’s elite marketing team that keeps performing consistently.
Two years after starting together, I still feel lucky to have found them. If you are considering hiring Digital Darts, then reach out to them.
Jose V., Owner
Viva Holdings Pty Ltd
I’ve been working with Digital Darts for just over a year now. Previous to that I was running Google Ads profitably myself, but with everything else on the to-do list it became very apparent I needed to hand this to someone else.
I was hesitant to give my account to an agency, but Digital Darts came highly recommended from a friend. They specialise in Shopify stores and have access to my store to get the best idea of how to construct campaigns for maximum effect. To start with, profitability was maintained while decreasing ad spend which was great to see. Since then the campaigns have only continued to grow, with revenue up by 50% on Google Ads campaigns since this time last year.
I also had Digital Darts construct our email campaigns. Something which I had been putting off forever was done in quick time and these have also been doing very well for us.
Digital Darts is great to work with and they know their stuff. They continually improve our campaigns, allowing me to focus on growing other parts of the business while travelling.
Josh has been excellent right from the get-go. Immediately, he looked at our needs and advised what was necessary to complete in order to improve sales and after 4 months, the lifetime of our ROI has hit an average of 576%. Although the cost may have been slightly higher in comparison to some other companies, it has been well worth it and the results definitely show. Not only is it excellent having an expert like him to answer any questions that I might have along the way in order to increase the business’ growth, but he also clearly outlines any steps that are necessary for growth that we wouldn’t have been able to ever pick up. We can’t wait to see what the future holds as he continues to provide excellent results. Josh is definitely somebody I will be using for a very long time to come, he is one of a kind!
I use to hire cheap freelancers on job boards. Frustrated with their performance I came across Joshua from Digital Darts who authored a variety of excellent guides on Shopify.
Working with Digital Darts is not cheap, which had me concerned. I’m glad I went ahead with working together because it’s been the best stress-free decision I’ve made to grow the store.
Joshua setup and continues to manage thousands of dollars every week for us on Google AdWords and Bing Ads. I am very happy with the return on investment.
We have been able to expand into other regions. I go to him when I need advice on something with Shopify. If you want to grow your store, you should go to him too.
I had concerns about the cost of services because Joshua is not cheap to hire and also about different time zones, which could delay communication.
I tried AdWords before and wasted money with no return. Since Digital Darts took over, I’ve been amazed by the results as the costs have been outweighed by the growth in sales. My Google AdWords has consistently been over 800% return on spend.
The best things about working together is the growth in revenue, the very professional and great communication considering we are on opposite ends of the world, and the wealth of knowledge. I have learned a lot from Josh. Hiring Josh was one of the single best marketing decisions I have made. I will see the returns from this investment for years to come. He has increased my conversion rate, CTR, impressions and pretty much every other AdWords metric.
I highly recommend Digital Darts to anyone looking to invest in improving their Google AdWords.
Click to view answers to frequently asked questions about our Google Ads services:
How are you different from other companies?
You’re an online store which means Google Ads has a lot of unique features to improve the profit of your campaigns. Most so-called experts have no idea about shopping ad priortisation, feed optimisation, dynamic remarketing, product ratings, and other special features. We also have the diversity of knowledge, skills, and track record to grow the whole store.
Agencies charge a few hundred dollars in management fees for some junior “fresh out of university” to manage your account. Early in my career I’ve worked in these churn-and-burn agencies that only care about acquiring new ad accounts.
We are a Shopify specialist with over nine years Google Ads experience. I oversee the full strategy and optimisation of your account with our Google Ads manager. Simple and easy. We also guide you with our Shopify expertise in all things to increase visitors and sales for your store.
How much do you recommend I spend on Google Ads?
If you’re new to Google Ads, important early points in working with us revolve around the budget. How much we recommend you spend depends on what you can comfortably afford without jeopardizing the business and the speed of growth.
We will not work with you if the lifeblood of your business is dependent on us making your first month’s ad budget profitable to prevent the business from going under. While we more often then not get clients profit in the first month, your ad budget should never threaten your business.
In Google Ads, there is a trade-off between volume and return on ad spend. Ads in higher positions or ads that appear more often get increased volume at a higher cost. If you have the budget and want maximal traction from the beginning, there is benefit going for the high volume. Usually your ads will trigger for unknown search terms that become profitable, which opens unseen opportunities. It will also trigger for wasteful searches, which are minimized from the beginning, but inevitably crop up. Some searches you think won’t do great, can, and vice-a-versa. Though we believe we’re some of the best in the world at managing Google Ads for stores, a degree of insight can only be obtained from data so running the campaigns for longer is beneficial.
If you set your budget too low, say beneath $1000/month, you end up paying more for management. Also, the potential of your ads are not fully realised. If this is you, Digital Darts is probably not a good fit to partner with.
The amount of clicks you can get from your budget vary with markets and competition. Most clicks range from 50 cents to 1 dollar. We implement bid strategies to get the most sales from your advertising budget.
When the campaigns reach then hold the target return on ad spend over a period of time, we will discuss a budget increase to scale the campaign for further sales.
What websites do you work with?
I only work with Shopify stores. I do not work on stores that promote gambling, pharmaceuticals, or offensive content. These stores often violate Google Ads policies anyway.