An open article to busy Shopify store owners that want an expert to grow their store from Google Ads…
“At Last, A Complete Service That Turns Google Ads Spend Into Profit (Usually In 30 Days)—Even Against Cut-Throat Competition…”
Your Ads Are Wasting Money and Missing Sales—Let Me Prove It Then Manage Everything About Your Campaigns So It’s a Sales Machine…
Google Ads is easy to start but difficult to master. It’s the fastest most reliable traffic source to grow your Shopify store if people are searching for your products.
You’ve probably done Google Ads yourself, had a consultant do it for you, or even had Google set it up. You are no Google Ads expert and suspect your campaigns should be better.
You are faced with unique problems in your market with big advertisers who can out-bid you on keywords. You can’t beat them head-on with size so beat them with strategy. Request me to be on your side.
Claim your free consultation today with myself, Digital Darts’ Head of Strategy and Google Ads veteran, Joshua Uebergang.
You will get specific takeaways to make advertising for your Shopify store ultra profitable. Unlock opportunities for growth that you’re blinded from.
I have managed ecommerce Google Ads for over 7 years and am Google Ads, video advertising, and ecommerce analytics certified by Google. I am also a Google Partner and qualified Shopify Marketing Expert.
What You Get in the Consultation
If you’re not doing Google Ads, you’ll learn:
- Little-known ways to beat out your giant competitors
- How much you’ll pay per click
- How much you should spend
- What return to expect
- A future plan to continue profit growth
If you already do Google Ads, I look over your account and guarantee to discover at minimum three cash-leaks.
Enquire with Your Free Audit
Claim your consultation with me so you are guided where to go next for maximum profit. I will then get back to you via email. Fill in the form below to claim your spot this week:
Google Ads Optimisation for Your Shopify Store
Can you do Google Ads yourself? Yes. There are many courses and guides out there. However, Google Ads is easy to start and hard to master. Even if you were to try learn and test strategies for one year, you continually have to get out your books to learn new best practices. Google release updates to their ad system every month.
You don’t grow working in your business. You grow when you work on it.
You could outsource to a large agency and become another cog in their wheel. You could go to a small agency and risk paying someone who doesn’t have ecommerce experience.
What you need is someone who knows the intricacies of advertising online stores through things like feed optimization and remarketing ads for holiday campaigns that are customized to the visitor.
Peek into the performance of one account in 2019.
This older client has nearly $25,000 spend for $325,000 in sales in under 5 months. That’s a 13.21 ROAS for the year-to-date.
I’m sure you’d like more proof. This new client started with a bang. They have CAD174,000 in sales for the year-to-date with a return of 12.38. In the most recent 30 days, this other client had GDP127,000 in sales (that’s about US$161,000) for a 7.26 ROAS.
How easy would it be if you had a trusted partner to manage your paid campaigns that understood Shopify? This would free up time so you could work on other ways to grow your store.
When you choose to work with me, you can rest assure your ad expenditure is the most efficient it could be and you know the exact return you get back on sales. You get monthly reports of understandable data.
You sleep easy at night knowing your advertising is done right.
How We Get Sales for Your Store:
Your store’s advertising needs constant work from someone who understands ecommerce to become profitable.
Digital Darts has an expert Google Ads manager and myself, as we work together each week on saving you wasted ad spend and capturing revenue-growth opportunities. Every week your ad account is optimised with good performing campaigns, highly-clicked ad copy to drive down costs, and strategy guidance with visitor-data to get you revenue.
Your campaign is made profitable using a series of strategies that have worked well for our clients:
- Setup of conversion tracking to identify sales
- Narrow-themed ad groups with relevant keywords, ad copy, and landing pages
- Reverse-engineering successful competitors using Google Ads spy tools
- Appropriate keyword match-type usage, filtering out of low performing keywords, and sculpting keywords into the right ad groups
- Mobile, location, and time of day bid adjustments to improve campaign profitability
- Full optimisation of ad extensions including callouts, reviews, structured snippets, and sitelinks
- Budget allocation to profitable campaigns while fixing or cutting unnecessary ad spend
- Ad position optimisation to achieve a positive ROI
- Advanced segmentation and reporting in Google Analytics to increase visibility for prospective high-value customers
- Assistance to have a clean, functional Google Merchant Feed with no errors
- Facilitation of product ratings integrated with your shopping ads
- Product feed optimisation with data titles, descriptions, and attributes to include core terms
- Help getting you on Google Customer Reviews
- Scripts and other automation methods for high-spend accounts to optimize bids and keywords every hour saving you money and increasing sales
- Product-level dynamic remarketing ads
- Creation of remarketing lists for highly-targeted remarketing
You get all this done by a team of real English-speaking Shopify veterans.
Start Today to Instantly Get People on Your Store Who Are Ready to Buy:
We do everything, that’s everything, about Google Ads for you so you can get on with growing other aspects of your store.
- No. Campaigns
- No. Ad Groups
- No. Keywords
- Budget Spend
- High Click-Through Ad Copy
- Ad Testing
- Feed Management
- Conversion Tracking
- Analytics Analysis
- Industry Expertise
- Monthly Reporting
- Email Support
- Lock-in Contracts
- Under $10,000/month
- Shopify expert
- Under $30,000/month
- Shopify expert
– *Professional account setup is required to create a profitable campaign. There is an additional one-time fee of $1200 for setup.
– Prices are in Australian dollars.
– For ad accounts that spend over $30,000 per month, please get in contact to discuss.
– Microsoft Advertising (formerly Bing Ads) is $400 per month and no setup fee. Its performance is often similar to Google Ads, but at less volume.
Some Client Comments
I’ve been working with Digital Darts for just over a year now. Previous to that I was running Google Ads profitably myself, but with everything else on the to-do list it became very apparent I needed to hand this to someone else.
I was hesitant to give my account to an agency, but Digital Darts came highly recommended from a friend. They specialise in Shopify stores and have access to my store to get the best idea of how to construct campaigns for maximum effect. To start with, profitability was maintained while decreasing ad spend which was great to see. Since then the campaigns have only continued to grow, with revenue up by 50% on Google Ads campaigns since this time last year.
I also had Digital Darts construct our email campaigns. Something which I had been putting off forever was done in quick time and these have also been doing very well for us.
Digital Darts is great to work with and they know their stuff. They continually improve our campaigns, allowing me to focus on growing other parts of the business while travelling.
I use to hire cheap freelancers on job boards. Frustrated with their performance I came across Joshua from Digital Darts who authored a variety of excellent guides on Shopify.
Working with Digital Darts is not cheap, which had me concerned. I’m glad I went ahead with working together because it’s been the best stress-free decision I’ve made to grow the store.
Joshua setup and continues to manage thousands of dollars every week for us on Google AdWords and Bing Ads. I am very happy with the return on investment.
We have been able to expand into other regions. I go to him when I need advice on something with Shopify. If you want to grow your store, you should go to him too.
I had concerns about the cost of services because Joshua is not cheap to hire and also about different time zones, which could delay communication.
I tried AdWords before and wasted money with no return. Since Digital Darts took over, I’ve been amazed by the results as the costs have been outweighed by the growth in sales. My Google AdWords has consistently been over 800% return on spend.
The best things about working together is the growth in revenue, the very professional and great communication considering we are on opposite ends of the world, and the wealth of knowledge. I have learned a lot from Josh. Hiring Josh was one of the single best marketing decisions I have made. I will see the returns from this investment for years to come. He has increased my conversion rate, CTR, impressions and pretty much every other AdWords metric.
I highly recommend Digital Darts to anyone looking to invest in improving their Google AdWords.
We previously worked with a large UK Shopify agency. Wanting to take our store to the next level of profit and suspecting things could be better…Josh redesigned the store and setup and took over our Google Shopping campaigns with parameters set for spend and return on investment.
Compared to last year, transactions are up 43% and the conversion rate has increased 41%. We’ve had the biggest month in our history during what would normally be the quietest period all year.
Josh has been results-oriented, which is a rarity in the Google AdWords business where in our experience firms over-promise and under-deliver. He has been the exact opposite and took the time to understand our business and our marketplace. I recommend Digital Darts to other firms if they want to grow quickly, understand their business, and the specific barriers to customers converting.
Click to view answers to frequently asked questions about our Google Ads services:
How are you different from other companies?
You’re an online store which means Google Ads has a lot of unique features to improve the profit of your campaigns. Most so-called experts have no idea about shopping ad priortisation, feed optimisation, dynamic remarketing, product ratings, and other special features. We also have the diversity of knowledge, skills, and track record to grow the whole store.
Agencies charge a few hundred dollars in management fees for some junior “fresh out of university” to manage your account. Early in my career I’ve worked in these churn-and-burn agencies that only care about acquiring new ad accounts.
We are a Shopify specialist with over nine years Google Ads experience. I oversee the full strategy and optimisation of your account with our Google Ads manager. Simple and easy. I can also guide you in all things to increase visitors and sales for your store.
How much do you recommend I spend on Google Ads?
If you’re new to Google Ads, important early points in working with us revolve around the budget. How much we recommend you spend depends on what you can comfortably afford without jeopardizing the business and the speed of growth.
We will not work with you if the lifeblood of your business is dependent on us making your first month’s ad budget profitable to prevent the business from going under. While we more often then not get clients profit in the first month, your ad budget should never threaten your business.
In Google Ads, there is a trade-off between volume and return on ad spend. Ads in higher positions or ads that appear more often get increased volume at a higher cost. If you have the budget and want maximal traction from the beginning, there is benefit going for the high volume. Usually your ads will trigger for unknown search terms that become profitable, which opens unseen opportunities. It will also trigger for wasteful searches, which are minimized from the beginning, but inevitably crop up. Some searches you think won’t do great, can, and vice-a-versa. Though we believe we’re some of the best in the world at managing Google Ads for stores, a degree of insight can only be obtained from data so running the campaigns for longer is beneficial.
If you set your budget too low, say beneath $1000/month, you end up paying more for management. Also, the potential of your ads are not fully realised. If this is you, Digital Darts is probably not a good fit to partner with.
The amount of clicks you can get from your budget vary with markets and competition. Most clicks range from 50 cents to 1 dollar. We implement bid strategies to get the most sales from your advertising budget.
When the campaigns reach then hold the target return on ad spend over a period of time, we will discuss a budget increase to scale the campaign for further sales.
What websites do you work with?
I only work with Shopify stores. I do not work on stores that promote gambling, pharmaceuticals, or offensive content. These stores often violate Google Ads policies anyway.