An open guide to Shopify store owners hungry for expert help with their SEO…
You have a good store, good products, and good customer service.
…but you don’t understand the technicalities of SEO. You’ve probably been burned by some agency or freelancer in the past that was more useful than a bucket with a hole at the bottom.
Search-engine optimisation (SEO) is the best way to get more people for free to your Shopify store. It is the process of optimizing your on-page and off-page to get your store showing in the top search results of Google. (I’ll soon explain how exactly to do this so your flat sales line curls up.)
A Google retail study found 75% of people turn to search engines to learn about products. Search engines are used more in online purchases than any other source like social networks, apps, or deal sites.
This begs the question: are you appearing first in Google’s search results for your best keywords so people buy from you?
If not, you should consider working with a Shopify SEO expert to drive revenue through Google search.
My name is Joshua Uebergang and I am the Head of Strategy at Digital Darts, a certified Shopify Marketing Expert who specializes in search marketing.
In 2018 I worked directly with Shopify to consult on improving the SEO of their whole ecommerce platform. Shopify themselves listen to what I do and teach.
When Shopify Plus Merchant success managers have a store stuck on SEO, they refer them to me. I’ve been told by staff that the guide I wrote, The Expert Guide To Shopify SEO circulates the Shopify offices.
The short of it is: we are damn good at what we do.
I’ve seen the same stories time-and-time again. A business gets fed up with the technical problems of Magento (or some other platform). They move to Shopify or they have already moved, and see the decline in organic traffic as they freak out. Other stores may have an SEO agency, but have doubts about their ability to work optimally with Shopify. Some other stores just want to know their SEO is in the best hands.
Shopify is our bread and butter. Nothing surprises us. It has unique qualities about it that require attention. We’ve taken stores trotting along like an injured horse to help them win the Google race with our methodology.
We do this with an SEO system I developed called “STEP” to secure more visitors and sales leveraging organic search for your Shopify store.
You may have heard SEO is about using keywords in the right places. Keyword research is foundational to a good strategy but is only 5% of ecommerce SEO.
World-class SEO is not about the number of backlinks or your keyword count. A good ecommerce SEO strategy uses technical optimisations, content, and relationships. The end result is a load of sales driven by bloggers and the media who mention your store.
Bloggers and media will link to your store to boost your SEO rankings and drive referral traffic when SEO is done well.
Here’s my step-by-step SEO strategy and approach to get you more revenue from Google organic search:
1. Strategy
2. Technical
a. On-page SEO
On-page optimisation refers to changes that happen on your website.
b. Off-page SEO
A link from another site to yours in the eyes of Google is a thumbs up that your site is popular, is trustworthy, and should rank higher. Most SEO strategies and companies fail at this stage with cheap outsourcing – and never achieve the visitors and revenue because of it. Your off-page SEO includes:
3. Evolve
4. Protection
We work through this STEP strategy to drive you more organic visitors and sales. Using our experience, we pick what will have the most impact for your store then focus on that before moving onto the next vital sign.
Every month you get a clear report explaining what was done, what needs to be done, and the results achieved. You know exactly how you’re going to see how much more revenue was driven from the SEO work.
Or will you continue to let your traffic flat-line? Change for the better. Now’s your opportunity to work with a Shopify expert to grow your store. There’s no cheap junior fresh out of university.
If you’d like Digital Darts to become your secret Shopify weapon, get started below. Prices are in Australian dollars. I recommend the National plan for most stores to get great SEO results:
There are no required contracts and you can cancel anytime. Start today to get more sales to your store.
I have always been hesitant to hire anyone for SEO. However Josh is unique in the SEO field. He uses his expert knowledge of Adwords to formulate an SEO strategy that focuses on ROI and keywords that convert to higher profits not just more traffic. In 4 months, Josh has us ranked at #1 on Google for the most profitable keywords in a highly competitive space. Looking forward to working with Josh for a long time.
Casey Coleman
CaliWhite.co.uk
We migrated to Shopify and worried that our multi-regional stores were improperly setup for SEO and Analytics.
Joshua from Digital Darts did an SEO audit and provided a clear custom written report that showed the various SEO best practices in the stores that needed adjustment. He then made the technical fixes to make both our stores more Google-friendly. After 2 months the organic traffic to our Canadian store has grown 358% with continued growth to 751% after 5 months.
I appreciate working with someone who delivers the result when I was confused. I recommend Digital Darts to anyone who suspects they are not making the most out of their Shopify.
Jon
TonicLiving.com
We worked with other SEO companies who failed to improve organic rankings and sales. They also didn’t provide any transparent reports.
Digital Darts helped us to increase our website traffic 114% and sales 129% through SEO in less than one year. Surprisingly our conversion rate increased at the same time by 31%. That means more quality traffic to our store. I loved the transparency and the most important is the monthly report with exact, clear, readable data.
We operate our store from a non-English speaking country so we had a language barrier on the website, collections, and product descriptions. After on-page SEO work we have a clearer store that ranks higher and converts better. The Digital Darts team are real Shopify experts able to mentor us with critical business questions about Shopify.
If you want to get long-term, high quality, and reportable traffic to your website, you should work with Digital Darts.
Yusuf Prens
GalenLeather.com
Click to view answers to frequently asked questions about my SEO service:
You can see it in my strategy above. That’s how I’m different. Other companies will not do all that matters often only working on basic SEO like title tags and keywords. I am a Shopify specialist.
Most SEO companies have it wrong. They focus on rankings, not revenue. You should not care about extra visitors unless they convert into real dollars. It’s about generating the right kind of traffic. You get a highly personalized SEO service for your store where I zoom in on what matters to get you the best results in the quickest time.
I hear your goals and expectations as part of the SEO onboarding. We set traffic goals for the SEO that benchmark campaign performance.
I cannot give a money-back guarantee because I will spend hours upon hours working with you. Sadly, there are unscrupulous people that get the work done and experience fantastic increase in sales then request a refund.
Rest assure, I guarantee you will get world-class SEO and you can cancel anytime. I’m confident you will want to keep working together once you see the increase in visitors and sales from the SEO.
I prefer to not call it a secret. I boost visitors and revenue with a clear proven strategy, creativity, and hard work based off a decade of digital marketing experience. My SEO strategies are “white hat”. This means I follow best practices described by the major search engines. The white hat strategies ensure your store is protected from penalties and more likely to increase, rather than decrease, in rankings when Google updates occur.
I only work with Shopify stores and do not work on stores that promote gambling, pharmaceuticals, or offensive content.
That’s a loaded question. I can get you first-page rankings overnight, but will you get visitors and sales? My past client results show that the speed you get top rankings is influenced by the competitiveness of a keyword, the authority of competitors in Google’s eyes, and the authority of your site. These three factors are broad determinants of how fast you rank in Google.
Some clients get a jump in their very first month of SEO. Others take four months before the number of daily visitors curl up. If your site is penalized, it can take longer before hockey-stick growth occurs.
Short-tail keywords like “computer” take more than a year (and are extremely difficult) to rank for because thousands of high-quality websites compete for the keyword. “Sydney computers” is quicker and could take one year, yet it’s still a competitive phrase to pursue. There are many search terms your website is ranking for that you’d never consider.
First-page results is not a good measure of successful SEO. Think of SEO as a rising tide and your website being the ship. When your SEO improves, it’s common for your website to rank higher for many keywords. This leads to figures like 10% growth every month.
It’s good to have a goal for mega search terms, but it isn’t required for success. We discover then optimize what search queries lead to more visitors and sales in the shortest time.
I have a short, but helpful SEO audit I can do then discuss with you for free. This will show you some areas for improvement that we can work on to boost your Google rankings.
There is also a comprehensive SEO audit that looks at every factor of your store’s SEO to see the current problems and opportunities. Store owners who work with existing SEO agencies or those who have declined in their Google rankings find this particularly helpful. The comprehensive audit is a one-off AU$2997.
Get in contact letting me know your problems with SEO and what you hope I can solve for you.
Have a discussion with me. Ask any burning question that’s on your mind. Fill in your contact details.
