An open guide to Shopify store owners hungry for expert help with their SEO…

“How To Get More Free Traffic From Google To Your Shopify Store…”

SEO Expert Trusted By Shopify Staff Reveals His Previously Hidden Step-By-Step Strategy To Bolster Sales From Google Search…

You have a good store, good products, and good customer service.

…but you don’t understand the technicalities of SEO. You’ve probably been burned by some agency or freelancer in the past that was more useful than a bucket with a hole at the bottom.

Search-engine optimisation (SEO) is the best way to get more people for free to your Shopify store. It is the process of optimizing your on-page and off-page to get your store showing in the top search results of Google. (I’ll soon explain how exactly to do this so your flat sales line curls up.)

A Google retail study found 75% of people turn to search engines to learn about products. Search engines are used more in online purchases than any other source like social networks, apps, or deal sites.

This begs the question: are you appearing first in Google’s search results for your best keywords so people buy from you?

If not, you should consider working with a Shopify SEO expert to drive revenue through Google search.

My name is Joshua Uebergang and I am the Head of Strategy at Digital Darts, a certified Shopify Marketing Expert who specializes in search marketing.

When Shopify Staff Have A Problem, They Turn To Us

In 2018 we worked directly with Shopify to consult on improving the SEO of their whole ecommerce platform. Shopify themselves listen to what we do and teach.

When Shopify Plus Merchant success managers have a store stuck on SEO, they refer them to us. I’ve been told by staff that the guide I wrote, The Expert Guide To Shopify SEO circulates the Shopify offices.

The short of it is: we are damn good at what we do.

I’ve seen the same stories time-and-time again. A business gets fed up with the technical problems of Magento (or some other platform). They move to Shopify or they have already moved, and see the decline in organic traffic as they freak out. Other stores may have an SEO agency, but have doubts about their ability to work optimally with Shopify. Some other stores just want to know their SEO is in the best hands.

Shopify is our bread and butter. Nothing surprises us. It has unique qualities about it that require attention. We’ve taken stores trotting along like an injured horse to help them win the Google race with our methodology.

We do this with an SEO system I developed called “STEP” to secure more visitors and sales leveraging organic search for your Shopify store.

The Step-by-Step SEO Strategy to Rapidly Grow Your Shopify Sales

You may have heard SEO is about using keywords in the right places. Keyword research is foundational to a good strategy but is only 5% of ecommerce SEO.

World-class SEO is not about the number of backlinks or your keyword count. A good ecommerce SEO strategy uses technical optimisations, content, and relationships. The end result is a load of sales driven by bloggers and the media who mention your store.

Bloggers and media will link to your store to boost your SEO rankings and drive referral traffic when SEO is done well.

Here’s our step-by-step SEO strategy and approach to get you more revenue from Google organic search:

1. Strategy

• A discussion of what you want to achieve with the SEO service. What will make you filled with joy? You understand exactly what to expect.
• Review analytics to see your current website traffic, rankings, and opportunities.
• Research search phrases your potential customers or clients use. Different phrases represent different stages of a user’s “think-see-do” buying process. You may rank number one or have keywords you want to rank for, but do they result or assist in sales? We use a variety of modern tools and paid services, a decade of online marketing knowledge, and the good old tactic of human conversation with you to discover your golden keywords.
• Analyse competitors. What will it take to get where you want?
• Define a timeline of goals and results. “What gets measured gets managed,” said management expert Peter Drucker.

2. Technical

a. On-page SEO

On-page optimisation refers to changes that happen on your website.

• Content creation. Good product guides, reviews, videos, and related articles in your industry is the most reliable driver of visitors and sales for our clients. If you blog, you learn how to make it get you sales.
• Content optimisation. Includes meta descriptions, title tags, and unique product descriptions. All changes are made to improve SEO and even conversions. We know how to write response-inducing copy too.
• Page creation. Sometimes it’s best to set-up a new page for a particular keyword if your website does not have an appropriate page. We then craft its content to achieve SEO goals and have it suit your business. Door-way pages are avoided.
• How can the site be made more trustworthy? There needs to be a clear support page, contact page, and shipping and returns policy. Google looks for these trust factors.
• Bonus: Analytics setup and adjustments to accurately track revenue and key performance indicators. You learn exactly what works to create rapid growth upwards of 100%+.
• Full check and setup of crawlability so every page on your store has maximum chance to get you visitors.
• Image optimization. Includes renaming of files with a keyword focus and alt tag optimisation.
• Canonicalization of URLs. Non-www, index.php, and various versions of the same pages are consolidated.
• URL architecture.
• Correct broken links, other links that produce undesirable response codes, and crawl errors seen by Google. This also helps visitors have a better experience on your website.
• Schema markup. Very helpful for ecommerce stores to display data like pricing, reviews, and videos in search results to boost your click-through rate.
• On-page link renaming and creation. Good internal links are one of many on-page SEO factors.
• Speed optimizations. Includes image compression, g-zip compression, browser expiry times, and caching.
• Social meta data setup to optimize pages for sales and SEO when they are shared on social networks.

b. Off-page SEO

A link from another site to yours in the eyes of Google is a thumbs up that your site is popular, is trustworthy, and should rank higher. Most SEO strategies and companies fail at this stage with cheap outsourcing – and never achieve the visitors and revenue because of it. Your off-page SEO includes:

• Quality links through good content, relationships, and discussion. Build relationships with people because people link to you, not websites. Always ask, is this link for visitors or SEO? It should be for visitors.
• Outreach to websites that mention you but do not link.
• Blogger collaboration with reviews and giveaways.
• Public relations. We pay over $6,000 annually to access an up-to-date media database for our SEO clients to help with their public relations. Let me tell you, nothing is as good for SEO as getting mentioned on a major news website. It’s hard to get mentioned, but we’ve been trained to pitch well by journalists through reputable industry training programs and have all the contacts you can dream of.
• Reputation management. Did you know Google grades how healthy your online store is by what people say about it all over the Internet? Your reputation needs to be positive.

3. Evolve

• Tracking and reporting. Our in-house tracking software monitors your rankings on a daily basis. As an SEO client, you receive access to a simple private online portal where you view all key data to track SEO performance. You also get a monthly report via email. Everything is accountable.
• Optimisation. A good SEO strategy refines itself. What keywords get traffic and sales? How can this be further built? The longer your campaign runs, the stronger your presence becomes.
• Expansion. What new keywords can be pursued? What pages and content need to be created?
• Keep ahead. Your competitors do SEO too. Never stop your SEO strategy.

4. Protection

• Education of best SEO practices like avoiding common SEO mistakes. Google’s algorithms perpetually change. Know the best practices which remain constant and protect your rankings. Sleep easy knowing your SEO strategy is right.
• Training. You get training to further grow from organic search (if you want) for an extra nudge.
• What Google changes are upcoming or were released that affect you? We look out for you so you can relax and profit.

We work through this STEP strategy to drive you more organic visitors and sales. Using our experience, we pick what will have the most impact for your store then focus on that before moving onto the next vital sign.

How Do You Know If This is Right for You?

1. You need more visitors to your store to increase sales
2. You have a Shopify store
3. People are searching for your products or the problems your products solve
4. You want to work with a Shopify ecommerce expert who will advise you on all things with your store
5. Profit is your goal in doing the SEO campaign

Every month you get a clear report explaining what was done, what needs to be done, and the results achieved. You know exactly how you’re going to see how much more revenue was driven from the SEO work.

Will You Finally Get The Traffic You Deserve To Your Store?

Or will you continue to let your traffic flat-line? Change for the better. Now’s your opportunity to work with a Shopify expert to grow your store. There’s no cheap junior fresh out of university.

If you’d like Digital Darts to become your secret Shopify weapon, get started below. Prices are in Australian dollars. I recommend the National plan for most stores to get great SEO results:

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