Do you worry your Shopify store is poorly setup to rank high in Google? You are in the perfect place because the…
“SEO Expert Trusted By Shopify Staff Reveals His Previously Hidden Step-By-Step Strategy To Jack Up Sales From Google Search*…”
*Proven To Work Only If You Have Good Products…
You have a good store, good products, and good customer service.
…but you don’t understand the technicalities of SEO. You’ve probably been burned by some agency or freelancer in the past that was more useful than a bucket with a hole at the bottom.
Search-engine optimisation (SEO) is the most reliable way smart Shopify store owners and marketing managers get free traffic to their Shopify store. It is the process of optimizing your on-page and off-page to get your store showing in the top search results of Google. (I’ll soon explain four exact steps to do this so your flat line of sales curls up.)
A Google retail study found 75% of people turn to search engines to learn about products. Search engines are used more in online purchases than any other source like social networks, apps, or deal sites.
This begs the question:
Are You First In Google’s Search Results For Your Best Keywords So People Buy From You?
If you’re on the second page of Google, you may as well be the tooth fairy who goes unseen. Think about how you search. You mostly click on the top results.
Huge up-to-date studies have found the top organic listing gets a 31% click-through rate. Second gets 14% and third gets 8% of all clicks for the search term.
It takes hard work with wisdom to get in top position, but anytime your store is not there is money left on the table.
If you get sales from organic search because people search for your products, then a good SEO strategy will double-down to make what is working even better. I can say this because:
- We’ve helped Shopify store owners who had no idea what they were doing, double in organic sales in half a year with a step-by-step strategy you’re about to discover.
- Multi-million dollar businesses have put their business’ life in our hands as we’ve migrated their SEO to Shopify.
- We’ve taken over the SEO from marketing managers in established businesses who felt the Shopify platform tied their hands behind their back to triple the number of keywords ranking in positions 1 to 3 (all within 1 year).
My name is Joshua Uebergang and I am the Head of Strategy at Digital Darts, a certified Shopify Marketing Expert who specializes in search marketing.
When Shopify Staff Have A Problem, They Turn To Us
In 2018 we worked directly with Shopify to consult on improving the SEO of their whole ecommerce platform. Shopify themselves listen to what we do and teach.
When Shopify Plus Merchant success managers have a store stuck on SEO, they refer them to us. I’ve been told by staff The Expert Guide To Shopify SEO that I wrote circulates the Shopify offices.
The short of it is: we are damn good at what we do.
I’ve seen the same sadly avoidable stories time-and-time again. A business gets fed up with the technical problems of Magento (or some other platform). They move to Shopify then immediately see their organic traffic bleed out. The life of their business is on the line. It’s not unusual to lose 50% of traffic and sales this way. Any business suffering that lose overnight soon dies or comes out the other side with redundant staff and unpaid suppliers.
Other stores may have an SEO agency, but have doubts about their ability to make Shopify smash it in organic search.
All businesses want to know their SEO is done well in the best hands.
If you don’t know how to use Shopify to its fullest for SEO…
You Are Expecting To Win A Drag Race Of Cars With Your Push Bike
Your competitors are at the top of Google search results for a reason. They know what they’re doing.
Shopify has unique qualities about it that require SEO attention. If you ignore them, you are going into battle with existing wounds.
Shopify is our bread and butter. Nothing surprises us.
We’ve taken stores wobbling along like an injured boy who has fallen off his bike to help them win the Google race with our time-tested methodology called STEP.
We do this with an SEO system I developed called “STEP” to secure more visitors and sales leveraging organic search for your Shopify store.
The Step-by-Step SEO Strategy to Rapidly Grow Your Shopify Sales
You may have heard SEO is about using keywords in the right places. Keyword research is foundational to a good strategy but is only 5% of ecommerce SEO.
World-class SEO is not about the number of backlinks or your keyword count. A good ecommerce SEO strategy uses technical optimisations, content, and relationships. The end result is a load of sales driven by bloggers and the media who mention your store.
Bloggers and media will link to your store to boost your SEO rankings and drive referral traffic when SEO is done well.
Here’s our step-by-step SEO strategy to get you more revenue from Google and Bing organic search:
We work through this STEP strategy to drive you more organic visitors and sales. Using our experience, we pick what will have the most impact for your store then focus on that before moving onto the next vital sign.
We had always been skeptical of SEO agencies given their lack of transparency and salesy-ness. However, when we stumbled on Digital Darts’ guide to SEO for Shopify stores, we finally felt like we found true, knowledgeable experts in the field.
Over the course of the 6 months we worked together, our #1-3 ranking organic keywords increased 420%. There was a 85% increase in sales attributed to organic search compared to the previous 6-month period. At its peak month, organic traffic quadrupled.
We loved working with Digital Darts. They were always very responsive, clear in guidance, and extremely patient with all of our questions. Instead of a black box, we felt like we really understood what and why she implemented certain SEO changes, and we feel like we learned a lot about SEO as well. They also took our feedback very seriously and implemented changes to help improve our workflow. I strongly recommend Digital Darts if you’re a business looking for an agency you can trust who will help you not only improve your SEO for your business, but also improve your own SEO acumen for long-term growth.
How amazing is that for Jenn? Your results will vary, but imagine if your store doubled in sales from organic traffic?
We don’t accept anyone into our SEO service because our reputation is on the line for every project we do. You may qualify to have our safe hands handle your SEO if you meet five strict criteria:
- You have a Shopify store.
- People are searching for your products or the problems your products solve.
- You have good products. We cannot help you if you have bad products because it leads to a bad online reputation. Google factors into their ranking system what people say about your business on other websites.
- You want to work with a Shopify ecommerce expert who will advise you on all things with your store.
- Profit, not visitors, is your goal for SEO.
If you pass this criteria, I’m excited to have the opportunity to help you grow.
At the moment you are either one of two people. One type of person approaches business with fear, doubt, and slowness. They come up with excuse after excuse about why their sales are uninspiring.
The other type of person who I hope is you, knows expertise when they see it, values speed of implementation, and wants to grow their business yesterday.
Will You Finally Get The Traffic You Deserve To Your Store?
Or will you continue to let your traffic flat-line? The decision is yours.
Change for the better. Now’s your opportunity to work with a Shopify expert to grow your store.
If you’d like Digital Darts to become your secret Shopify weapon, get started below. Prices are in Australian dollars. AU$2997 is about US$2,133 depending on conversion rates. I recommend the National plan for most stores to get great SEO results:
- The SEO package perfect for Shopify stores that ship internationally.
- 30-minute kick-off call to understand your business and your customers
- Full on-page and technical SEO
- Complete content strategy and creation
- Comprehensive off-page SEO
- Ongoing consultation and strategy review
- In-depth monthly report
- Managed by Shopify Expert
- 100% guarantee
- The most popular choice for Shopify stores to dominate Google.
- 30-minute kick-off call to understand your business and your customers
- Full on-page and technical SEO
- Complete content strategy
- Off-page SEO
- Ongoing consultation and strategy review
- In-depth monthly report
- Managed by Shopify Expert
- 100% guarantee
- The simplest option for Shopify stores wanting basic but good SEO.
- 30-minute kick-off call to understand your business and your customers
- Full on-page and technical SEO
- No content strategy
- Basic off-page SEO
- In-depth monthly report
- Managed by Shopify Expert
- 100% guarantee
Some Client Comments
Since working with Digital Darts, year-to-date, we’ve seen 60% increase in our revenue. Considering we’ve been operating since 2012, and we’re established, that’s massive growth. We’ve also seen our number 1-3 keywords jump significantly higher than what we initially set as a goal. So it was 250 that we wanted, and we’re now at 1500 in 1-3 which is enormous.
I’m Emma Filliponi, E-commerce manager at Blue Bungalow. We are an online fashion retailer established in 2012. We’ve got one retail store and two websites. One for our New Zealand customer base and we’ve got our main site, which services Australia and the rest of the world.
We were working with another SEO agency and we had been recommended Digital Darts to handle the migration from Magento over to Shopify. So that’s when we started working together. But that went so smoothly we saw relatively no drop in sessions at all and actually saw an uplift in revenue post-migration, which was amazing because there are horror stories about people losing their traffic when you don’t handle migration properly. So it was with that experience that we then decided that Digital Darts was really great for us and we’ve been now working together for 12 months.
What I like most is the transparency in terms of what work is actually being done. It’s so common that people would work with a freelance SEO specialist who doesn’t want to have any face-to-face contact and you actually don’t know what’s being done to achieve those results. With Digital Darts, we’re in contact frequently during the month. I know exactly what’s being done. I can see the tangible results. It’s just so easy to work together and there’s no set contact hours that we have to abide by. I would recommend anybody who has a Shopify website who is wanting someone who is open and honest to work with Digital Darts.
The growth that we’ve experienced means that I don’t have to worry about SEO. It’s in safe hands. Every month I brief the direction. That gets done and then when I look at the results, it’s happened without me having to worry about it. Before working with Digital Darts, I was getting quite into the detail of SEO which can take days out of your life. So to not have to have that burden me and take my focus away from the other things is amazing.
I have always been hesitant to hire anyone for SEO. However Digital Darts are unique in the SEO field. They formulate an SEO strategy that focuses on ROI and keywords that convert to higher profits not just more traffic. In 4 months, Digital Darts has us ranked at #1 on Google for the most profitable keywords in a highly competitive space. Looking forward to working with the team for a long time.
We migrated to Shopify and worried that our multi-regional stores were improperly setup for SEO and Analytics.
Joshua from Digital Darts did an SEO audit and provided a clear custom written report that showed the various SEO best practices in the stores that needed adjustment. He then made the technical fixes to make both our stores more Google-friendly. After 2 months the organic traffic to our Canadian store has grown 358% with continued growth to 751% after 5 months.
I appreciate working with someone who delivers the result when I was confused. I recommend Digital Darts to anyone who suspects they are not making the most out of their Shopify.
We worked with other SEO companies who failed to improve organic rankings and sales. They also didn’t provide any transparent reports.
Digital Darts helped us to increase our website traffic 114% and sales 129% through SEO in less than one year. Surprisingly our conversion rate increased at the same time by 31%. That means more quality traffic to our store. I loved the transparency and the most important is the monthly report with exact, clear, readable data.
We operate our store from a non-English speaking country so we had a language barrier on the website, collections, and product descriptions. After on-page SEO work we have a clearer store that ranks higher and converts better. The Digital Darts team are real Shopify experts able to mentor us with critical business questions about Shopify.
If you want to get long-term, high quality, and reportable traffic to your website, you should work with Digital Darts.
We originally hired Digital Darts for a comprehensive SEO Audit and to see our new theme rolled out smoothly. Our store traffic saw a huge drop since the Google Medic and Birthday updates so it was a priority for us to overhaul a lot of our content and approach to SEO. There were things in the audit that were brought to our attention we would have otherwise not considered. It was also invaluable to have their timely expert advice on hand as we continued to make changes and updates to our store.
We continued to work with Digital Darts for a year following the audit so they could help implement the recommended changes and they did so with professionalism and transparency. I was able to trust them in their work which left me more time and energy to focus on other matters in the business.
We’ve been an established and healthy business for years and still saw a 31% growth in organic search and 25% more transactions. We feel confident moving forward knowing strong foundations have been laid down for our SEO moving forward and we are far better positioned for further algorithm updates.
I highly recommend anyone wanting to speed up the process of optimizing your store for Google as well as Bing to work with Digital Darts. They’re a down-to-earth team who are not only wonderful people, but experts in what they do.
FAQ
Click to view answers to frequently asked questions about our SEO service:
You can see it in our strategy above. That’s how we’re different. Other companies will not do all that matters often only working on basic SEO like title tags and keywords. We are Shopify specialists.
Most SEO companies have it wrong. They focus on rankings, not revenue. You should not care about extra visitors unless they convert into real dollars. It’s about generating the right kind of traffic. You get a highly personalized SEO service for your store where we zoom in on what matters to get you the best results in the quickest time.
We hear your goals and expectations as part of the SEO onboarding. We set traffic goals for the SEO that benchmark campaign performance for accountability. I cannot give a money-back guarantee because we spend hours upon hours working with you.
You are guaranteed to get our proprietary process that we use to beat cut-throat competition in Google search. Our testimonials show this has grown stores by 420% in 6 months. You get our strategy, plan, content, backlinks, technical code, and metrics. The guts of what makes us and our clients successful will be exposed to you so all sales are final. If you’re the type of client who needs a guarantee before signing, we do not want to work with you. We love self-starters that listen and are not looking for the exit door before the first click even occurs. Don’t bother enquiring if you’re not serious. If you are, we can make a killing together.
What I can guarantee is if you don’t have a solid plan executed well, your competitors will continue to stomp you. I also guarantee you will get world-class SEO. I’m confident you will want to keep working together once you see the expertise put in and growth.
I prefer to not call it a secret. We boost visitors and revenue with a clear proven strategy, creativity, and hard work based off a decade of digital marketing experience. Our SEO strategies are “white hat”. This means we follow best practices described by the major search engines. The white hat strategies ensure your store is protected from penalties and more likely to increase, rather than decrease, in rankings when Google updates occur.
That’s a loaded question. We can get you first-page rankings overnight, but will you get visitors and sales? Past client results show that the speed you get top rankings is influenced by the competitiveness of a keyword, the authority of competitors in Google’s eyes, and the authority of your site. These three factors are broad determinants of how fast you rank in Google.
Some clients get a jump in their very first month of SEO. Others take four months before the number of daily visitors curl up. If your site is penalized, it can take longer before hockey-stick growth occurs.
Short-tail keywords like “computer” take more than a year (and are extremely difficult) to rank for because thousands of high-quality websites compete for the keyword. “Sydney computers” is quicker and could take one year, yet it’s still a competitive phrase to pursue. There are many search terms your website is ranking for that you’d never consider.
First-page results is not a good measure of successful SEO. Think of SEO as a rising tide and your website being the ship. When your SEO improves, it’s common for your website to rank higher for many keywords. This leads to figures like 10% growth every month.
It’s good to have a goal for mega search terms, but it isn’t required for success. We discover then optimize what search queries lead to more visitors and sales in the shortest time.
We have a short, but helpful SEO audit we can do then discuss with you for free. This will show you some areas for improvement that we can work on to boost your Google rankings.
There is also a comprehensive SEO audit that looks at every factor of your store’s SEO to see the current problems and opportunities. Store owners who work with existing SEO agencies or those who have declined in their Google rankings find this particularly helpful. The comprehensive audit is a one-off AU$3997. The audit is about a 35-40 page custom-written report looking at every major SEO variable.
Get in contact letting us know your problems with SEO and what you hope we can solve for you.
Have a Question?
Have a discussion with Lawrence on our team. Ask him any burning question that’s on your mind. Fill in your contact details.