Shopify SEO Agency
Digital Darts is a Shopify SEO agency that grows organic traffic and revenue for Shopify and Shopify Plus stores. We have specialised in Shopify since 2015, consulted directly with Shopify on the SEO of the platform itself, and get referrals from Shopify Plus Merchant Success Managers when a store is stuck in organic search.
If your store is invisible in Google search and AI-generated answers, you are losing sales every day to competitors who rank. SEO is the most reliable way for a Shopify store to earn free, compounding visibility in organic search. A Google retail study found 75% of people turn to search engines to learn about products — more than social networks, apps, or deal sites.
This page explains what our Shopify SEO service includes, how we work, results from real stores, and pricing. If you would rather talk, apply to work with us.
Why Hire a Shopify SEO Agency Instead of a General SEO Agency?
Shopify has platform-specific SEO traits a generalist agency learns on your dime: locked URL structures like /collections/ and /products/, duplicate content from product variants and tagged collections, theme and app code that slows page speed, faceted navigation, and crawl issues unique to how Shopify renders pages.
We work on these problems daily across Shopify stores. We have built Shopify apps for SEO, written The Shopify SEO Expert Guide that circulates the Shopify offices, and in 2018 consulted with Shopify to improve the SEO of the platform itself.
What Our Shopify SEO Services Include
Every engagement is run by a Shopify specialist, not a junior working from a generic checklist:
- SEO audit and strategy — a full audit of your store, a keyword and revenue plan, and a prioritised roadmap so you know exactly what happens and why.
- Technical SEO — store architecture, page speed, schema markup, crawlability and indexation, internal linking, keyword cannibalisation, and fixes for Shopify-specific duplicate content.
- On-page optimisation and content — collection, product, and blog content optimised for the keywords that drive buyers, not just visitors, including visibility in AI-powered search results.
- Link building and digital PR — quality links earned through content, public relations, supplier relationships, citations, and blogger outreach. No cheap outsourced links.
- SEO migrations to Shopify — moving from Magento, WooCommerce, BigCommerce, or Neto without the 50% traffic loss that kills stores after a poorly handled replatform.
- Tracking and reporting — daily rank monitoring, weekly contact with the person responsible for your results, and a clear monthly report of work done and the steps ahead.
🔥 Operating Since 2012 Yet Got 60% Increase in Revenue From SEO After 9 Months
Since working with Digital Darts, year-to-date, we’ve seen 60% increase in our revenue. Considering we’ve been operating since 2012, and we’re established, that’s massive growth. We’ve also seen our number 1-3 keywords jump significantly higher than what we initially set as a goal. So it was 250 that we wanted, and we’re now at 1500 in 1-3 which is enormous.
I’m Emma Filliponi, E-commerce manager at Blue Bungalow. We are an online fashion retailer established in 2012. We’ve got one retail store and two websites. One for our New Zealand customer base and we’ve got our main site, which services Australia and the rest of the world.
We were working with another SEO agency and we had been recommended Digital Darts to handle the migration from Magento over to Shopify. So that’s when we started working together. But that went so smoothly we saw relatively no drop in sessions at all and actually saw an uplift in revenue post-migration, which was amazing because there are horror stories about people losing their traffic when you don’t handle migration properly. So it was with that experience that we then decided that Digital Darts was really great for us and we’ve been now working together for 12 months.
What I like most is the transparency in terms of what work is actually being done. It’s so common that people would work with a freelance SEO specialist who doesn’t want to have any face-to-face contact and you actually don’t know what’s being done to achieve those results. With Digital Darts, we’re in contact frequently during the month. I know exactly what’s being done. I can see the tangible results. It’s just so easy to work together and there’s no set contact hours that we have to abide by. I would recommend anybody who has a Shopify website who is wanting someone who is open and honest to work with Digital Darts.
The growth that we’ve experienced means that I don’t have to worry about SEO. It’s in safe hands. Every month I brief the direction. That gets done and then when I look at the results, it’s happened without me having to worry about it. Before working with Digital Darts, I was getting quite into the detail of SEO which can take days out of your life. So to not have to have that burden me and take my focus away from the other things is amazing.
Shopify SEO Results
Rankings are a means, not the goal. We measure our Shopify SEO campaigns on organic revenue. Results from stores we have worked with:
- Galen Leather grew organic keywords from 7,900 to 50,000 and revenue 430% working with us on SEO.
- Blue Bungalow went from 250 to 1,500 keywords ranking in Google’s top three positions.
- Tonic Living grew organic traffic 751%.
- An established retailer had tripled the number of keywords ranking in positions 1–3 within a year of us taking over from their in-house team.
Your results will vary with your products, competition, and starting point — which is why every engagement starts with an audit, not a template.
Our Shopify SEO Process: STEP
STEP is the methodology we developed over a decade of Shopify SEO work. We prioritise whatever will move revenue fastest for your store, then work through the rest:
Who We Work With
We do not accept every store, because our reputation rides on every project. You are a fit for our Shopify SEO agency if:
- You run a Shopify or Shopify Plus store.
- People search for your products or the problems they solve.
- You have good products — Google’s ranking systems factor in what people say about your business.
- Profit, not visitors, is your goal for SEO.
Client Reviews
Digital Darts holds a 5.0/5 rating from 42 reviews in the Shopify Partners directory. A few clients in their own words:
🔥 We’ve Been Established and Healthy for Years and Still Saw 31% Growth in Organic Search and 25% More Transactions
We originally hired Digital Darts for a comprehensive SEO Audit and to see our new theme rolled out smoothly. Our store traffic saw a huge drop since the Google Medic and Birthday updates so it was a priority for us to overhaul a lot of our content and approach to SEO. There were things in the audit that were brought to our attention we would have otherwise not considered. It was also invaluable to have their timely expert advice on hand as we continued to make changes and updates to our store.
We continued to work with Digital Darts for a year following the audit so they could help implement the recommended changes and they did so with professionalism and transparency. I was able to trust them in their work which left me more time and energy to focus on other matters in the business.
We’ve been an established and healthy business for years and still saw a 31% growth in organic search and 25% more transactions. We feel confident moving forward knowing strong foundations have been laid down for our SEO moving forward and we are far better positioned for further algorithm updates.
I highly recommend anyone wanting to speed up the process of optimizing your store for Google as well as Bing to work with Digital Darts. They’re a down-to-earth team who are not only wonderful people, but experts in what they do.
🔥 After 2 Months Organic Traffic Grew 358% With Continued Growth to 751% After 5 Months
We migrated to Shopify and worried that our multi-regional stores were improperly setup for SEO and Analytics.
Joshua from Digital Darts did an SEO audit and provided a clear custom written report that showed the various SEO best practices in the stores that needed adjustment. He then made the technical fixes to make both our stores more Google-friendly. After 2 months the organic traffic to our Canadian store has grown 358% with continued growth to 751% after 5 months.
I appreciate working with someone who delivers the result when I was confused. I recommend Digital Darts to anyone who suspects they are not making the most out of their Shopify.
🔥 Total Revenue Increased 430% As Keywords In Organic Search Grew From 7,900 to 50,000
In two months, we stopped accepting orders because we have a high order volume after the paid social media ads. Our total revenue is increased about 430%. Hi, I’m Yusuf, and I am the co-founder of the Galen Leather.
Galen Leather is a small company based in Turkey, Istanbul. We produce leather and wooden products like notebook covers, notebooks, and some leather accessories. Our company founded by my sister, Zeynap, in 2012. After hard times and severe health problems, Zeynap’s life has changed. She couldn’t speak. Her career was over. Galen Leather story began after that.
After we relaunch website, we experienced some issues and problems like low traffic, SEO problems.
The main reason for to choose the Digital Darts was the recommendations. We reach out with Digital Darts and get good personalized approach for our needs and transparent communication. Monthly reports.
So we start to work with Digital Darts five years ago. Our total revenue is increased about 430%. Keywords of the organic search was 7,900 and increased 50,000 in a month. We export our goods to 142 countries.
I have a lot of time for my hobbies, for my family, for my daughter, and for our business to develop new products. Doesn’t matter if you have online store or physical store. If you want to increase your sales, you need to work with Digital Darts.
Shopify SEO Agency FAQ
A Shopify SEO agency optimises your store to rank higher in organic search results and AI-generated answers so more buyers find you without paid ads. That covers keyword research, technical SEO for Shopify’s platform quirks, on-page content for collections and products, link building, and reporting tied to revenue. A Shopify-specific agency differs from a general SEO agency in knowing the platform’s constraints — URL structure, variants, themes, apps — and how to work with them rather than against them.
Two starting points: a $197 Shopify SEO audit that shows the gaps in your store, or a comprehensive written audit at AU$3,997 — a 35–40 page custom report covering every major SEO variable of your store. Monthly SEO retainers are quoted after we understand your store, competition, and goals, because the work required varies enormously between a new store and an established retailer in a competitive niche.
The speed you get top rankings depends on the competitiveness of your keywords, the authority of competitors, and the authority of your site. Some clients see a jump in their first month; others take four months before daily visitors curl upward. Think of SEO as a rising tide — as your store’s authority improves, it ranks higher for many keywords at once, which compounds into steady monthly growth rather than one overnight win.
Yes — SEO migrations to Shopify are one of our specialities. Stores that replatform without an SEO migration plan commonly lose 50% of organic traffic overnight from broken URLs, lost redirects, and changed site architecture. We map and redirect every URL, preserve the signals that earned your rankings, and monitor closely after launch. Multi-million dollar businesses have trusted us with their migration to Shopify.
Yes. Our strategies are “white hat” — we follow the best practices described by major search engines. That protects your store from penalties and means rankings are more likely to rise, not fall, when Google updates its algorithms.
We set traffic and revenue goals during onboarding that benchmark the campaign for accountability, and you see everything we do — strategy, content, links, technical work, and metrics. We do not offer a money-back guarantee, and if you need one before signing, we are not the right agency for you. What I can guarantee is that without a solid plan executed well, competitors who invest in SEO will keep outranking you.
Work With a Shopify SEO Agency Trusted by Shopify Itself
Tell us where your store is stuck in organic search. Apply with your contact details and we will tell you honestly whether SEO is the right lever for your store.