Get everything to configure the ultimate Google Analytics for Shopify in this splendid tutorial. Digital Marketing Evangelist for Google and author of Web Analytics 2.0 Avinash Kaushik has called this the “great, detailed, guide on how to set up and get value [in Shopify]”.
A lot of Shopify stores have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store as you finally make intelligent use of analytics to grow your store.
Reports and analysis are difficult or inaccurate without clean data. A worker in an offline store has the benefit of talking with customers whereas you may never talk with someone who purchased from your Shopify store. The right Google Analytics setup tells you more about your customers than you could otherwise know.
Bake a scone, make a fine cup of English tea, find your monocle, and we shall explore the wonders together. If it is too much for you to handle, see the last section and I can do it. It’s worth the investment. Founder of market research giant ACNielsen, Arthur Nielsen, said, “The price of light is less than the cost of darkness.”
My client checklist for the perfect Google Analytics setup with Shopify is: