Shopify MCP Server for SEO

Connect your Shopify store to Claude, ChatGPT, Cursor or any MCP client, then fix your SEO by asking for it. Meta tags, image alt text, broken links, redirects and Google Search Console, all from the chat window. Twenty-six tools, built on 10 years of Shopify SEO. You approve every change.

https://seo.digitaldarts.com.au/mcp

Streamable HTTP. OAuth 2.1, so there’s no API key to generate, paste or rotate. Requires the SEO Expert: Digital Darts app on the Pro plan.

Setup by Assistant

Claude

Open our Claude directory listing and click Connect, or find it in Settings then Connectors. Sign in with Shopify when prompted.

Claude Code

claude mcp add --transport http seo-expert https://seo.digitaldarts.com.au/mcp

Then run /mcp to authenticate.

Cursor

Add the server to your MCP config, reload, and approve the sign-in prompt.

{
  "mcpServers": {
    "seo-expert": {
      "type": "http",
      "url": "https://seo.digitaldarts.com.au/mcp"
    }
  }
}

VS Code

Same idea, but VS Code uses servers instead of mcpServers.

{
  "servers": {
    "seo-expert": {
      "type": "http",
      "url": "https://seo.digitaldarts.com.au/mcp"
    }
  }
}

ChatGPT

Our apps directory listing is in review. Until it’s live, add the server manually anywhere ChatGPT accepts a custom MCP connector, using the same URL.

What to Ask For

• “I just added 40 new products. Sort out their SEO.” It reads every one, writes unique titles and descriptions, and shows you the list before anything saves.
• “Traffic dropped last month. What happened?” It compares your Search Console periods, finds the pages that lost clicks, and checks whether any of them fell out of Google.
• “Clean up the mess from our theme migration.” It scans your content for dead links, redirects the internal ones, and rewrites the external ones that moved.
• “Have I accidentally hidden anything from Google?” Pages hidden from search engines are the most expensive mistake in Shopify SEO and the easiest to miss. It finds them and puts them back.
• “This product should be ranking. Why isn’t it?” It checks the page’s meta tags, alt text and structured data, then asks Google directly whether the page is even indexed.
• “Write alt text for the whole collection.” It looks at each photo first, so the text describes the picture instead of repeating the product title.

Each of these is several tools working together, which is the part you can’t get from an assistant that isn’t connected to your store.

All 26 Tools

The tools that only look at your store come first. The ones that change it come last. Each tool tells your assistant which kind it is, so it can check with you before it changes anything. Every change is recorded in the app’s activity log.

Tool	What it does	Effect
Orientation
get_seo_summary	Health score out of 100, open issues by severity, last audit time and current plan.	Read
list_seo_issues	Open audit issues, filtered by severity or rule. Each carries a deep link to where it gets fixed.	Read
get_page_seo	Look up any storefront URL and return its SEO fields plus every issue open against it.	Read
Content
list_resources	Products, collections, pages, blogs and articles with SEO fields and a meta score, worst first.	Read
get_resource	Full SEO detail for one item, including every image and its current alt text.	Read
get_image	Fetch the image itself so the assistant can see what it’s describing.	Read
Links
list_broken_links	Broken links found in your content, internal and external.	Read
preview_link_replacement	Exactly where a broken link appears and how often, before anything is edited.	Read
preview_link_titles	Internal links with no title attribute, and the title the app would fill in for each.	Read
list_redirect_chains	Redirects pointing at other redirects, with hop count, final destination and loop detection.	Read
Google
get_search_performance	Search Console clicks, impressions, CTR and position, as an overview or by query or page.	Read
get_indexing_status	Which pages are appearing in Google and which aren’t, with the trend over time.	Read
inspect_url	Definitive index check for one page, live from Google’s URL Inspection API.	Read
Off-site and background work
get_backlinks	Backlink profile snapshot: totals, referring domains and rank.	Read
get_job_status	Progress of audits, link scans and bulk jobs already running.	Read
run_audit	Queue a fresh audit of the whole store. Runs in the background.	Writes
run_link_scan	Scan your content for broken links. Runs in the background.	Writes
create_redirect	Create a Shopify URL redirect. Targets must resolve, so redirects into another 404 are refused.	Writes
Changes to your store
update_meta_tags	Set the SEO title and meta description for one item. Writes to Shopify immediately.	Overwrites
update_meta_tags_bulk	The same, for up to 50 items in one call. Items succeed or fail independently.	Overwrites
update_image_alt	Set alt text for one image.	Overwrites
update_image_alt_bulk	Alt text for up to 50 images in one call.	Overwrites
apply_link_titles	Fill in title attributes on internal links across up to 50 pages, from each target’s own title.	Overwrites
replace_link	Edit a broken link’s destination in your content, the only fix for an external one.	Overwrites
flatten_redirect_chain	Point a chained redirect straight at its final destination, turning A to B to C into A to C.	Overwrites
unhide_resource	Remove Shopify’s “hidden from search engines” flag so a page can be indexed again.	Overwrites

Of the 26 tools, 15 read, 3 add or queue work, and 8 overwrite something the app can’t restore.

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