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Hreflang Tags Shopify

How to Add Flawless Hreflang Tags in Shopify At Last

Joshua Uebergang
September 3, 2024
5 Comments

Allbirds and Gymshark are on Shopify and they can’t get their hreflang tags right. The public companies failed, even with their resources, because there’s no native way to manage tags for multiple Shopify accounts. Shopify’s own documentation in 2021 told you the basics of hreflang tags on a homepage, but you were left bewildered with how to do it sitewide.

As a result of working with clients who had this exact struggle, the Digital Darts team and I invented three ways to get perfect hreflang tags in Shopify. You’ll learn how to correct every type of error, every variable you must consider, and how to keep your tags fresh with minimal effort. Businesses on WordPress, Magento, and other platforms can use what’s shared with minor alterations. No one has taught it in-depth until now. In this guide, you’ll get it all to delight Google.

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Scaling Facebook Ads Shopify

How We Scaled a Store’s Facebook Ads From $300/Month to $300,000/Month in Ad Spend

Joshua Uebergang
June 10, 2025

This is an advanced guide on how to profitably scale your Shopify store for Facebook and Instagram ads. It presumes familiarity with Facebook Business Manager, and that you have recently managed profitable campaigns. In other words, you will get the most of it if your Shopify business is already profitable on the ad channel and you want to scale your Facebook and Instagram Ads.

The strategy details the methods we used to take one Shopify brand from $300/month to $300,000/month. The outlaid strategies and tactics help us regularly grow accounts to unseen levels.

If you want a simple, quick-read guide to grow your business, go elsewhere. This guide gets technical. It dives deep into the nuts and bolts of exactly what it takes to go from spending tiny amounts to thousands per day, whilst hitting revenue goals.

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Google Shopping for Shopify featured

Your Definitive Guide to Google Shopping for Shopify—Master The Channel

Joshua Uebergang
January 31, 2025
6 Comments

The most comprehensive tutorial ever written about Google Shopping. Since it’s first publication in 2019, I’ve kept it updated with features like Performance Max to be relevant today.

Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it’s common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products. This is a step-by-step guide to show you how to get started then grow any shopping campaign.

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Google Customer Reviews in Shopify

How to Integrate Google Customer Reviews in Shopify

Joshua Uebergang
January 31, 2025
156 Comments

Whether I’m picking up a new novel or buying a new monitor stand, I’m hitting up the reviews first. And if the product is new to me, I’m going to do a little recon.

I’m not alone in this. 54.7% of people read at least 4 products reviews before purchasing, yet 1-in-5 shoppers say they fully trust the reviews on a brand’s own website. We all know reviews matter, but where those reviews are seen matter more.

To help collect reviews in a way that builds trust, Google has Shopify merchants covered with a nifty, free program: Google Customer Reviews. The program aims to create trust for users in their shopping experience through third-party reviews.

To set up the program in Shopify, all you have to do is follow this tutorial.

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The Shopify SEO Expert Guide Over 101 Tips

The Shopify SEO Expert Guide: Over 101 Tips (Updated For 2025)

Joshua Uebergang
May 5, 2025
29 Comments

This is the free bible of Shopify SEO updated for 2025. It is the ultimate reference with over 101 Shopify SEO expert tips to grow your ecommerce brand’s organic search traffic.

The expert guide is a step-by-step method to set up, audit, and run a rockstar SEO campaign that grows your sales in Google search. I have used it on the websites of billion-dollar companies. We use it for Shopify SEO clients. Shopify staff recommend it to store owners.

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Google Analytics in Shopify

The Finest Google Analytics Setup in Shopify for Splendid Data

Joshua Uebergang
October 25, 2024
212 Comments

Get everything to configure the ultimate Google Analytics 4 setup for Shopify in this splendid tutorial. The guide was first published in 2015 for Universal Analytics. Since then I’ve kept it up-to-date when I discover a feature that helps merchants better use the analytics platform.

Nearly all guides published about Google Analytics for Shopify in some way have copied code or concepts from this tutorial. Owners of development agencies tell me they link to this guide as their standard operation procedure to set up Google Analytics for 8-figure brands. Digital Marketing Evangelist for Google and author of Web Analytics 2.0 Avinash Kaushik called the first edition the “great, detailed, guide on how to set up and get value [in Shopify]”.

A lot of Shopify stores have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store as you make intelligent use of analytics to grow your store. Here’s our client checklist for the perfect Google Analytics setup with Shopify.

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Shopify Meta Descriptions and Titles for Perfect SEO Tags

Joshua Uebergang
February 14, 2024
57 Comments

If you have poor Shopify meta descriptions and titles, like most stores, you may see organic search visitors increase 30% by following this tutorial. I see good SEO tags regularly increase traffic almost overnight with our Shopify SEO clients.

This guide teaches you how to write for Google and people so you get better rankings and click-through rates. You’ll learn how to research keywords with customers in mind, edit the theme file in Shopify for SEO, and write titles and meta descriptions that open the floodgates from organic search.

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Google Ads Conversion Tracking in Shopify

How to Set Up Google Ads Conversion Tracking in Shopify

Joshua Uebergang
March 11, 2025
205 Comments

After completing over one hundred audits of Google Ads accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have accurate conversion tracking set up. Agencies and store owners will spend tens of thousands each month with no idea what, if any part of the campaigns, generate sales.

One mistake is upsells in Shopify’s post-purchase page are rarely tracked. Another mistake we see every month in Shopify is the failure to consider multiple currencies due to Shopify Markets or the multi-currency feature. The features let users shop in their local currency. A 20,000 South Korean won purchase equal to US$17 ends up looking mighty fine when Google receives it as US$20,000 order.

You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. That requires accurate tracking. This tutorial covers how to create the most perfect Google Ads conversion code you can with the latest features of cart data (basket data), enhanced conversions, and new customer acquisition reporting. These three features result in more purchase and customer data. You’ll get the exact solution that we use on client stores to help Shopify stores grow through Google Ads.

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Recent Posts

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  • The Product Creation Formula to Make Products That Sell Like Crazy
  • 9 Shopify Subscription Secrets Hidden in the Serenity of Japanese Gardens
  • How to Add Flawless Hreflang Tags in Shopify At Last

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Our Best Guides
  • Google Shopping for Shopify: The Definitive Guide
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