Digital Darts
  • Services
    • Google Ads
    • Facebook and Instagram Ads
    • SEO Management
    • SEO Audit
    • Email Marketing
    • Case Studies
  • Shopify Books
    • Google Shopping for Shopify
    • Shopify Conversion Rate Optimization
  • Course
  • Articles
  • 🔥 Free DTC Newsletter
Google Ads Optimizations For Shopify Profit

54 Google Ads Optimizations To Jack Up Shopify Profit

Joshua Uebergang
February 18, 2025

This is the most dense, free Google Ads optimization training to get more profit for your ecommerce brand. I’ve condensed 20 years of Google Ads experience, and what we do at our Shopify marketing agency every day to scale Shopify stores, into 54 rapid tips you can apply right now to get more profit.

You can improve your Google Ads performance with these simple optimizations even if you’re a beginner or have been doing it for 10 years. These simple methods have generated real profit for hundreds of brands. I’ve even created a helpful checklist for you to download and keep at the end.

Read More
Google Shopping for Shopify featured

Your Definitive Guide to Google Shopping for Shopify—Master The Channel

Joshua Uebergang
January 31, 2025
6 Comments

The most comprehensive tutorial ever written about Google Shopping. Since it’s first publication in 2019, I’ve kept it updated with features like Performance Max to be relevant today.

Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it’s common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products. This is a step-by-step guide to show you how to get started then grow any shopping campaign.

Read More
Google Customer Reviews in Shopify

How to Integrate Google Customer Reviews in Shopify

Joshua Uebergang
January 31, 2025
156 Comments

Whether I’m picking up a new novel or buying a new monitor stand, I’m hitting up the reviews first. And if the product is new to me, I’m going to do a little recon.

I’m not alone in this. 54.7% of people read at least 4 products reviews before purchasing, yet 1-in-5 shoppers say they fully trust the reviews on a brand’s own website. We all know reviews matter, but where those reviews are seen matter more.

To help collect reviews in a way that builds trust, Google has Shopify merchants covered with a nifty, free program: Google Customer Reviews. The program aims to create trust for users in their shopping experience through third-party reviews.

To set up the program in Shopify, all you have to do is follow this tutorial.

Read More
Google Ads Conversion Tracking in Shopify

How to Set Up Google Ads Conversion Tracking in Shopify

Joshua Uebergang
March 11, 2025
205 Comments

After completing over one hundred audits of Google Ads accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have accurate conversion tracking set up. Agencies and store owners will spend tens of thousands each month with no idea what, if any part of the campaigns, generate sales.

One mistake is upsells in Shopify’s post-purchase page are rarely tracked. Another mistake we see every month in Shopify is the failure to consider multiple currencies due to Shopify Markets or the multi-currency feature. The features let users shop in their local currency. A 20,000 South Korean won purchase equal to US$17 ends up looking mighty fine when Google receives it as US$20,000 order.

You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. That requires accurate tracking. This tutorial covers how to create the most perfect Google Ads conversion code you can with the latest features of cart data (basket data), enhanced conversions, and new customer acquisition reporting. These three features result in more purchase and customer data. You’ll get the exact solution that we use on client stores to help Shopify stores grow through Google Ads.

Read More
23 Online Marketing Tools You Need to Use

23 Online Marketing Tools You Need to Use

Joshua Uebergang
June 3, 2025
6 Comments

These 23 online marketing tools make your life easier, boost engagement, increase customer research, and grow your website. The team at Digital Darts use every tool recommended here. Best of all, they are free. Most have paid options but you can do great things with free versions.

Why do tools matter? Your skills to market a business is the greatest factor you can control to keep it alive. The right tools aid your skills, making you more efficient and effective.

Digital marketing tools allow you to create effective marketing campaigns, execute, test them and measure their success. From coming up with content, sourcing influencers, improving SEO, communicating, and doing deep work, use these marketing tools to grow your business.

Read More

Get Your Free 4 Rules Of Store Growth:

Learn the tactics to get more buyers to your store, increase profit per order, and immediately download a 39-page deck "4 Rules of Store Growth". Join over 5,000 subscribers who completed the course by entering your name and email:

We guarantee 100% privacy. Period.

Recent Posts

  • 54 Google Ads Optimizations To Jack Up Shopify Profit
  • How to Rank for Featured Snippets In 7 Minutes: Watch Me Do SEO to Get #1 In Record Time
  • The Product Creation Formula to Make Products That Sell Like Crazy
  • 9 Shopify Subscription Secrets Hidden in the Serenity of Japanese Gardens
  • How to Add Flawless Hreflang Tags in Shopify At Last

Categories

  • Analytics
  • Conversion Rate Optimization
  • Facebook Ads
  • Google Ads
  • SEO
  • Shopify Tutorials

Tools and Resources

  • Digital Darts: Related Posts Shopify App
  • Digital Darts: Hreflang Tags Shopify App
  • Google Campaign UTM URL Builder
  • Online Store Profit and Shipping Calculator
  • Google Ads Match Type Tool
  • Link Research Tool

Follow For Weekly Shopify Marketing Tips

X
LinkedIn
YouTube
Helpful Links
  • About
  • Contact
  • Careers
  • Partners
  • Shopify
  • Tools
  • Privacy and Cookies Policy
  • Terms of Service
  • Web Accessibility Statement

© Digital Darts® 2015

Our Best Guides
  • Google Shopping for Shopify: The Definitive Guide
  • Shopify Conversion Rate Optimization
  • The Shopify SEO Expert Guide: Over 101 Tips (Updated For 2025)
  • The Finest Google Analytics Setup in Shopify for Splendid Data
  • You can also subscribe to our YouTube channel for videos on building a better Shopify business
YouTube
X
LinkedIn
Get Proven Tactics to Grow

Take the next step and get a free 39-page deck to rapidly scale your store:

Manage your privacy

We use cookies to ensure you get the best experience on our website. Consenting to these technologies allows us to process data such as browsing behaviour or unique IDs on this site. Not consenting affects certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Manage options
{title} {title} {title}
Manage your privacy

We use cookies to ensure you get the best experience on our website. Consenting to these technologies allows us to process data such as browsing behaviour or unique IDs on this site. Not consenting affects certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Manage options
{title} {title} {title}