Most beginners start Google Ads with Performance Max and lose money fast. Google’s own app in Shopify encourages you to do it.
After 20 years managing and teaching Google Ads, I’ve found beginners get better results starting with one much simpler campaign first.
In this guide, I’ll show you the best Google Ads campaign for beginners in 2026 including what to set up, what to skip, and exactly why.
If your Google Ads aren’t scaling your Shopify store, you’re making one of these 8 mistakes. After managing hundreds of millions for brands, I’ve seen the same patterns over and over. These are the biggest reasons why Google Ads don’t work and exactly how to fix them.
One Google Ads habit quietly drains more budget than bad keywords. After 20 years and thousands of audits, I still see brands doubling down on it. I’ll show you that habit and the top 3 Google Ads budget killers to save Shopify stores money in 2026.
No one shows the full Google Ads setup for Shopify, covering every campaign type, account setting and feed optimization that actually drives sales, all in one place. I’ve been running Google Ads for Shopify brands for over 10 years.
In this 2026 Google Ads tutorial, I’ll build a brand new account from scratch so you can follow along and apply it to your own store. If you’re running ads already, you’ll see how to grow your account.
I’m going to show everything: search, shopping, Performance Max, remarketing, and more. I’ll show you how to research, use AI, write ad copy, gather keywords, set up a well-optimized feed, and configure account settings so you grow your store.
If your Shopify store is getting crushed by high Google Ads CPCs, this new Google Ads keyword targeting strategy does the opposite. I’ve used this to lower cost-per-click by 500% and scale profitably.
In this Google Ads tutorial, I’ll show you the exact framework, the proof behind it, and how you can implement it step-by-step in your own account.
This is the most dense, free Google Ads optimization training to get more profit for your ecommerce brand. I’ve condensed 20 years of Google Ads experience, and what we do at our Shopify marketing agency every day to scale Shopify stores, into 54 rapid tips you can apply right now to get more profit.
You can improve your Google Ads performance with these simple optimizations even if you’re a beginner or have been doing it for 10 years. These simple methods have generated real profit for hundreds of brands. I’ve even created a helpful checklist for you to download and keep at the end.
The most comprehensive tutorial ever written about Google Shopping. Since it’s first publication in 2019, I’ve kept it updated with features like Performance Max to be relevant today.
Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it’s common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products. This is a step-by-step guide to show you how to get started then grow any shopping campaign.
Whether I’m picking up a new novel or buying a new monitor stand, I’m hitting up the reviews first. And if the product is new to me, I’m going to do a little recon.
I’m not alone in this. 54.7% of people read at least 4 products reviews before purchasing, yet 1-in-5 shoppers say they fully trust the reviews on a brand’s own website. We all know reviews matter, but where those reviews are seen matter more.
To help collect reviews in a way that builds trust, Google has Shopify merchants covered with a nifty, free program: Google Customer Reviews. The program aims to create trust for users in their shopping experience through third-party reviews.
To set up the program in Shopify, all you have to do is follow this tutorial.
After completing over one hundred audits of Google Ads accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have accurate conversion tracking set up. Agencies and store owners will spend tens of thousands each month with no idea what, if any part of the campaigns, generate sales.
One mistake is upsells in Shopify’s post-purchase page are rarely tracked. Another mistake we see every month in Shopify is the failure to consider multiple currencies due to Shopify Markets or the multi-currency feature. The features let users shop in their local currency. A 20,000 South Korean won purchase equal to US$17 ends up looking mighty fine when Google receives it as US$20,000 order.
You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. That requires accurate tracking. This tutorial covers how to create the most perfect Google Ads conversion code you can with the latest features of cart data (basket data), enhanced conversions, and new customer acquisition reporting. These three features result in more purchase and customer data. You’ll get the exact solution that we use on client stores to help Shopify stores grow through Google Ads.
These 23 online marketing tools make your life easier, boost engagement, increase customer research, and grow your website. The team at Digital Darts use every tool recommended here. Best of all, they are free. Most have paid options but you can do great things with free versions.
Why do tools matter? Your skills to market a business is the greatest factor you can control to keep it alive. The right tools aid your skills, making you more efficient and effective.
Digital marketing tools allow you to create effective marketing campaigns, execute, test them and measure their success. From coming up with content, sourcing influencers, improving SEO, communicating, and doing deep work, use these marketing tools to grow your business.