The most comprehensive tutorial ever written about Google Shopping. Since it’s first publication in 2019, I’ve kept it updated with features like Performance Max to be relevant today.

Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it’s common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products. This is a step-by-step guide to show you how to get started then grow any shopping campaign.

Whether I’m picking up a new novel or buying a new monitor stand, I’m hitting up the reviews first. And if the product is new to me, I’m going to do a little recon.

I’m not alone in this. 54.7% of people read at least 4 products reviews before purchasing, yet 1-in-5 shoppers say they fully trust the reviews on a brand’s own website. We all know reviews matter, but where those reviews are seen matter more.

To help collect reviews in a way that builds trust, Google has Shopify merchants covered with a nifty, free program: Google Customer Reviews. The program aims to create trust for users in their shopping experience through third-party reviews.

To set up the program in Shopify, all you have to do is follow this tutorial.

After completing over one hundred audits of Google Ads accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have accurate conversion tracking set up. Agencies and store owners will spend tens of thousands each month with no idea what, if any part of the campaigns, generate sales.

One mistake is upsells in Shopify’s post-purchase page are rarely tracked. Another mistake we see every month in Shopify is the failure to consider multiple currencies due to Shopify Markets or the multi-currency feature. The features let users shop in their local currency. A 20,000 South Korean won purchase equal to US$17 ends up looking mighty fine when Google receives it as US$20,000 order.

You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. That requires accurate tracking. This tutorial covers how to create the most perfect Google Ads conversion code you can with the latest features of cart data (basket data), enhanced conversions, and new customer acquisition reporting. These three features result in more purchase and customer data. You’ll get the exact solution that we use on client stores to help Shopify stores grow through Google Ads.