Digital Darts

Google Campaign UTM URL Builder

The Google Campaign UTM URL Builder tool below attaches the correct UTM tracking parameters to any link. All your marketing can be tracked in Google Analytics with this tool.

URLs promoted in marketing materials like emails, not set up with parameters manifest in the abyss of “Direct” traffic. Every website should use the campaign URL builder tool to gather more data for insight into marketing performance.

The campaign source and campaign medium are required. The campaign, term, and content are optional.

Enter the URL you want people to visit (referrer: google, youtube, newsletter) (marketing medium: cpc, referral, email) (video name, promo code, or email subject) (identify the paid keywords) (used to differentiate ads like when there's two links in one email)
(to start tracking and profit!)
The Google Campaign URL Builder provided here is a tool for tracking URLs in Google Analytics that is not related or affiliated with Google.

You need a system for building and monitoring UTM parameters otherwise you’ll create a mess overtime and become confused with what each value means. Copy and use my Google Sheet.