Articles to Grow Your Shopify Brand

Everyone talks about Meta and Google Ads for scale, but Microsoft Ads has quietly become one of the most profitable channels for some Shopify stores. We added $100,000 a year for one client from new shoppers and was getting both better order value and cost per sale.

In this tutorial, I’ll show why it works, the right way to set it up to save you time and bring you more profit, and the one setting that can make or break your account.

Are your Google Ads bringing in new buyers, or are they catching people who already want to buy from you? After auditing hundreds of Google Ad accounts recently, I can say 95% of ecom brands still have no idea how to get new customers with Demand Gen. So in this article, I’ll show you how to build the campaign so you get more sales, what creative to use, and the budget rule that stops you panic-editing on day two.

Most Google Ads accounts get worse as they get more complicated.

After auditing over a thousand accounts, I’ve found simpler structures usually win. To prove that to you, one Shopify store we worked with grew revenue 59% after we simplified their account.

So I’ll show you exactly what we changed, why it worked, and how to use the same approach in your store.

When I first started Google Ads, I thought whoever spent more always won.

But after 20 years doing Google Ads, I’ve made many small Shopify budgets under $50 a day become profitable. It usually comes down to six simple decisions.

In this article, I’ll show you the exact setup that gives a small Google Ads budget an edge.

If you only have a Google Ads Performance Max campaign for your ecommerce store, you’re missing sales. There’s a right way to run Performance Max that’s working great for my Shopify Google Ads clients after testing dozens of setups.

In this article, I’ll show you a simple strategy that consistently performs better and it only takes a few minutes to do.

Most beginners start Google Ads with Performance Max and lose money fast. Google’s own app in Shopify encourages you to do it.

After 20 years managing and teaching Google Ads, I’ve found beginners get better results starting with one much simpler campaign first.

In this guide, I’ll show you the best Google Ads campaign for beginners in 2026 including what to set up, what to skip, and exactly why.

If your Google Ads aren’t scaling your Shopify store, you’re making one of these 8 mistakes. After managing hundreds of millions for brands, I’ve seen the same patterns over and over. These are the biggest reasons why Google Ads don’t work and exactly how to fix them.

One Google Ads habit quietly drains more budget than bad keywords. After doing thousands of audits, I still see brands doubling down on it.

I’ll show you that habit and the top 3 Google Ads budget killers to save Shopify stores money in 2026.