Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it’s common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products.

I created this guide, not only as an easy reference for clients and team, but as a way to squelch a lot of the misinformation out there about Google Shopping basics. This is a step-by-step guide to show you how to get started and grow any shopping campaign.

Google Customer Reviews is a free program that allows retailers to collect reviews from customers. Your customers are shown a popup lightbox on the thank you page asking if they would like to be emailed at a later time to leave a review about their order. The program aims to create trust for users in their shopping experience through third-party reviews. To use it, all you have to do is follow this tutorial.

After completing more than one hundred audits of Google Ads (AdWords) accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have conversion tracking accurately setup. Some stores spend thousands each month with no idea what, if any part of the campaigns, generate sales. Other businesses may track a sale as one conversion, but they have no revenue data—the sale of a $10 product looks the same as a $1000 product.

You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. This tutorial covers how to edit the existing Google Ads conversion code for the best data. We use this solution to help Shopify stores grow through Google Ads.