Use the Google Ads Match Type Tool to automatically modify your keyword list into the appropriate match types for a PPC campaign. This is a broad match, broad match modifier, exact match, and phrase match tool for use with Google Ads and Microsoft Advertising.
Why do match types matter? Match types make or break the profit of your campaign by determining who sees your ads.
Copy-and-paste your initial broad keyword list in the free tool below. Use the Keyword Planner if you do not have an initial keyword list. No data is stored here so your privacy is safe. Check the match types you want on the left then click “Generate Modified List ››”:
What is Each Match Type?
| Match type | Modifier symbol | Example phrase | Conditions that trigger a match | Example search |
|---|---|---|---|---|
| Broad match | None | Google AdWords | Misspellings, synonyms, plurals, modified terms, any order, and similar searches. | adwords help |
| Broad match modifier | + | +Google +AdWords | Each word or it’s modification must exist in any order. No synonyms and related searches. | tips for adwords by google |
| Phrase match | “” | “Google AdWords” | The phrase and near variations in the same order appear anywhere in the search term. | google adwords tool |
| Exact match | [] | [Google AdWords] |
Exact search or a close variation. No other words can exist. | google adwords |
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