Digital Darts
Google Analytics in Shopify

The Finest Google Analytics Setup in Shopify for Splendid Data

Joshua Uebergang
212 Comments

Get everything to configure the ultimate Google Analytics 4 setup for Shopify in this splendid tutorial. The guide was first published in 2015 for Universal Analytics. Since then I’ve kept it up-to-date when I discover a feature that helps merchants better use the analytics platform.

Nearly all guides published about Google Analytics for Shopify in some way have copied code or concepts from this tutorial. Owners of development agencies tell me they link to this guide as their standard operation procedure to set up Google Analytics for 8-figure brands. Digital Marketing Evangelist for Google and author of Web Analytics 2.0 Avinash Kaushik called the first edition the “great, detailed, guide on how to set up and get value [in Shopify]”.

A lot of Shopify stores have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store as you make intelligent use of analytics to grow your store. Here’s our client checklist for the perfect Google Analytics setup with Shopify.

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23 Online Marketing Tools You Need to Use

23 Online Marketing Tools You Need to Use

Joshua Uebergang
6 Comments

These 23 online marketing tools make your life easier, boost engagement, increase customer research, and grow your website. The team at Digital Darts use every tool recommended here. Best of all, they are free. Most have paid options but you can do great things with free versions.

Why do tools matter? Your skills to market a business is the greatest factor you can control to keep it alive. The right tools aid your skills, making you more efficient and effective.

Digital marketing tools allow you to create effective marketing campaigns, execute, test them and measure their success. From coming up with content, sourcing influencers, improving SEO, communicating, and doing deep work, use these marketing tools to grow your business.

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How to Give Google Analytics Access

How to Give Google Analytics Access

Joshua Uebergang
No Comments

Google Analytics is our recommended analytics tool to grow your Shopify store because you can capture almost any data you want and then customize the data in reporting to help analysis.

This 1-minute guide shows you how to give Google Analytics access so the Digital Darts team can spot growth opportunities by seeing analytics setup issues, what marketing is working, and what is failing to work.

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