Google Campaign URL Builder
The Google Campaign URL Builder tool below attaches the correct UTM tracking parameters to any link. All your marketing can be tracked in Google Analytics with this tool.
URLs promoted in marketing materials like emails, not setup with the correct parameters manifest in the abyss of “Direct” traffic. Every store should use the campaign URL builder tool to gather more data for insight into campaign performance.
When browsing analytics, if you’d like to refer to what all of your campaign variables mean, feel free to copy and use my Google Spreadsheet.
Note that the campaign source, campaign medium and campaign name must be used. The term and content are optional.