If you have poor Shopify meta descriptions and titles, like most stores, you may see organic search visitors increase 30% by following this tutorial. I see good SEO tags regularly increase traffic almost overnight with our Shopify SEO clients.
This guide teaches you how to write for Google and people so you get better rankings and click-through rates. You’ll learn how to research keywords with customers in mind, edit the theme file in Shopify for SEO, and write titles and meta descriptions that open the floodgates from organic search.
After completing over one hundred audits of Google Ads accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have accurate conversion tracking set up. Agencies and store owners will spend tens of thousands each month with no idea what, if any part of the campaigns, generate sales.
One mistake is upsells in Shopify’s post-purchase page are rarely tracked. Another mistake we see every month in Shopify is the failure to consider multiple currencies due to Shopify Markets or the multi-currency feature. The features let users shop in their local currency. A 20,000 South Korean won purchase equal to US$17 ends up looking mighty fine when Google receives it as US$20,000 order.
You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. That requires accurate tracking. This tutorial covers how to create the most perfect Google Ads conversion code you can with the latest features of cart data (basket data), enhanced conversions, and new customer acquisition reporting. These three features result in more purchase and customer data. You’ll get the exact solution that we use on client stores to help Shopify stores grow through Google Ads.
These 23 online marketing tools make your life easier, boost engagement, increase customer research, and grow your website. The team at Digital Darts use every tool recommended here. Best of all, they are free. Most have paid options but you can do great things with free versions.
Why do tools matter? Your skills to market a business is the greatest factor you can control to keep it alive. The right tools aid your skills, making you more efficient and effective.
Digital marketing tools allow you to create effective marketing campaigns, execute, test them and measure their success. From coming up with content, sourcing influencers, improving SEO, communicating, and doing deep work, use these marketing tools to grow your business.
Your business may not be ranking in the top positions of search results because of common SEO mistakes. SEO is probably the hardest channel to master because it has migrated from a silo activity palmed off to a nerd that gets fed Coke in a dark room, to a profession that involves teams across development, design, content, and management that must work together.
I see small businesses make the most mistakes given their team-size limits what they can do, yet large businesses still screw up the fundamentals which you can avoid. Google itself can’t even do SEO right all the time. Gary Illyes from Google describes how staff messed up hreflang tags, which set the language and region of a webpage, in Google’s own help center. “Someone was trying to target Los Angeles and thought using ‘LA’ as a country code would be great. It actually means ‘Laos’.”
Everyone makes mistakes—what matters is if you learn from them. Go through the following list of common SEO mistakes like a checklist to see how you can get more organic traffic to your website.
Google Analytics is our recommended analytics tool to grow your Shopify store because you can capture almost any data you want and then customize the data in reporting to help analysis.
This 1-minute guide shows you how to give Google Analytics access so the Digital Darts team can spot growth opportunities by seeing analytics setup issues, what marketing is working, and what is failing to work.
You’re looking for an expert SEO company in a pit of hundreds self-professed experts. How do you pick the right company to get more traffic and sales so you don’t waste money on something you know little about?
Everyone claims to be good at SEO when all they do is read some blogs, change title tags, and sprinkle a few keywords into content. Dig deeper with the right questions and you discover how much air is in the head of most agencies.
I’ve delivered good SEO results to companies for over 10 years and am tired of hearing stories from prospects ripped off by bad SEO companies who decreased their client’s visitors. Spend a few minutes asking the following 7 questions to reap the rewards of doing SEO right.
Learn the tactics to get more buyers to your store, increase profit per order, and immediately download a 39-page deck "4 Rules of Store Growth". Join over 5,000 subscribers who completed the course by entering your name and email:
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The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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