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21 Online Marketing Tools You Need to Use

Updated 4 months ago
Joshua Uebergang
7 Comments

These 21 online marketing tools make your life easier and grow your website. Best of all, they are free. Most have paid options but you can do a lot of great things with each free option.

The list does not cover what tools are out there or what you could use. We at Digital Darts use every tool recommended here and highly suggest you do too. From coming up with content, managing social media, tracking results, and improving SEO, use these marketing tools to increase leads and sales.

1. Buffer for Social Media

buffer.com

Buffer logo

Buffer makes updating your social media profiles like Google+, Twitter, and Facebook easy. You simply press a button in your browser window, edit the suggested text for your social media update, then submit. (Watch this video to learn how to start using the tool.) What makes Buffer extra sweet and where it gets its name from, is you can delay when it broadcasts content. So if you want, you can queue your social media for the week in a few minutes then have it drip feed out “so that you don’t have to be at a computer all the time in order to have a social media presence”, according to Buffer’s Mary Jantsch.

2. BuzzStream for Relationship Management

buzzstream.com

BuzzStream logo

Track the communication you have with someone across email, Twitter, blogs, and more in a simple interface. How can this be useful? Build and manage relationships with influencers. Record what you do and say to build links. Follow up on outreach attempts in a timely manner. You can create an alternative to the tool using email, filters, and a spreadsheet – it just takes time and effort you don’t have. We use this for our SEO clients to help manage blogger collaborations and public relations to acquire good backlinks.

3. Link Explorer for SEO

moz.com/link-explorer/

Moz logo for Link Explorer

Understand your competitor’s and your backlink profile. Know what sites link to what page with what text. Use this information to avoid the common SEO mistake of over-optimizing links with keyword-rich text and research ways to get new backlinks. The real power of this tool for SEO purposes comes in the comparison where you can see how your site differs to top-ranking competitors. See what they do that you don’t.

4. Ahrefs as the Lead Online Marketing Tool

ahrefs.com

Ahrefs logo

We have an agency subscription of Ahrefs for all our SEO and Google Ads clients. It can be used in a similar way as Link Explorer. I suggest referencing each tool here because they vary in their links indexed so you get a more accurate overview of backlink profiles. If SEO is a key part of your marketing strategy, test then pick your favorite one and upgrade to the paid options.

Ahrefs Site Explorer has its own link index, which is the largest of its kind and the only one to show links from JavaScript. It includes over 200 billion pages now, with over 4 million pages crawled per minute. With this, you can get an accurate and timely overview of your and your competitors’ backlinks – new, lost, and broken. To get more granular, you can filter them by type (dofollow / nofollow, .gov / .edu, redirect, etc), platform (CMS, ecommerce, comment system, etc), language, and more.

Ahrefs Alerts notifies you about new and lost backlinks on any domain, while the Link Intersect Tool will tell you about the links your competitors have that you don’t.

5. Link Research Tool for Link Building

digitaldarts.com.au/tools/link-research-tool

Link Research Tool

Simply enter a keyword related to your website then discover hundreds of link opportunities.

6. Broken Link Checker for 404 Errors

brokenlinkcheck.com

Broken Link Check logo

Enter in your home page URL to have the tool crawl the entire site for broken links. Correct all 404 errors because they create a bad user experience and hurt SEO. If you’re feeling more advanced, get onto Screaming Frog. It’s awesome. Screaming Frog enables us to do advanced on-page SEO for Shopify stores.

7. Google Ads Match Type Tool

digitaldarts.com.au/tools/google-ads-match-type-tool

Digital Darts Google Ads Match Type Tool

If you do pay per click advertising and do not extensively use keyword match types, stop losing money. Use the Google Ads Match Type Tool to quickly modify your keyword list. We love the broad match modifier as it gives you good reach without wasted clicks on uninterested visitors.

8. Google Drive for Documents and Collaboration

drive.google.com

Google Drive logo

Write, report, and collect anything from anywhere with anyone using Google Drive. I love to use Google Drive for collaboration on articles and reports. The sharing function and accessibility make this online tool amazing.

9. Freedcamp for Project Management

freedcamp.com

Freedcamp logo

A dead-simple tool that likely does all you need for project management. You can use Freedcamp for free or upgrade when storage becomes an issue. Aside from standard task features, there’s SMS notifications, a quality dashboard with key data, and project templates to save you time on repetitious tasks.

Another top project management tool we’ve stuck to in-house is Asana. Combined with Slack, your collaboration and communication will feel crisp.

10. Slack for Communication

slack.com

Slack

Slack is the ultimate communication tool for collaboration. Digital Darts team members can effortlessly message each other, get notifications on desktop or their mobile (while blocking them at certain times), use channels to discuss clients or themes, search message history, and a lot more.

The tool has a host of integrations we enjoy like Google Drive, Asana, and Google Hangouts. It’s been an amazing tool to collaborate together as a remote team.

11. TextCleanr for Content Formatting

textcleanr.com

Microsoft Word, OpenOffice Writer, and web pages can create strange characters in text, HTML, indents, or line spacing. This quick little tool cleans up text. Good for research, blogging, and faster content production. I also like to pin Microsoft’s Notepad editor to my taskbar so I can copy-then-paste HTML-free content.

12. Klaviyo for Email Marketing

klaviyo.com

Klaviyo

Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

Their flows are automated email sequences to target nearly any type of segment of your subscribers in any way you want. The visual flow editor allows for easy understanding of the email sequences, but it also enables conditions and tests not possible in many email platforms. You can design forms and popups in the platform making it the ultimate email marketing platform for brands.

13. Google Analytics for Analytics

analytics.google.com

Google Analytics

It’s easy to get started out-of-the-box with the standard tracking code and can quickly get complex. Check my analytics tutorial for tips to collect the most accurate information.

14. Bit.ly for Link Tracking

https://bitly.com

Bitly logo

Bit.ly shortens links. More powerfully the online tool tracks clicks, lets you see where the clicks came from, and the number of people in the country that clicked. I’m a big fan of bit.ly because it integrates with Buffer. Perfect.

15. Photos.com for Multimedia

photos.com

Photos logo

Whether you need good photography, videography, graphics, or illustrations for your website, an article, or marketing collateral, go to Photos.com. It is the cheapest royalty-free multimedia I know of with good quality. The quality is high because the site is a division of world-leading photography company Getty Images.

Two good free photo sites are Pixabay and Stock Up.

16. Theme Forest for Web Design

themeforest.net

ThemeForest logo

Long gone are the days when you had to design a site from scratch. For less than $10 you can buy a design for projects like an email marketing template, landing page, or button. More of a resource than a tool, ThemeForest saves you time. ThemeForest is run by Envato, an Australian company who has a slew of great sites for scripts, audio files, and videos.

17. Pingdom Website Speed Test for Website Speed

tools.pingdom.com/fpt/

Pingdom logo

A slow website is like going into a shop then seeing no staff ready to help. Unless you’re really desperate to buy, you wait for a short-period of time then leave. A faster website always sells more than if it ran slow.

Pingdom tests the speed of a website to find what causes it to run slow. Use the various tabs to see if images, javascript, or caching is an issue for your site.

18. Convert Experiments for Conversion Testing

convert.com

Convert logo

Conversion testing is the science of discovering what version of an element nets you more sales. It presents version A to one user and version B to another user in what is known as a split-test. Convert Experiments work great with Shopify.

You don’t need to know code for simple tests. The amazing tool lets you test which image, text, page, or element gets more sales. For everything you need to know to get more sales from your Shopify store, get my Shopify Conversion Rate Optimization book.

19. Webengage for Visitor Research

webengage.com

WebEngage logo

WebEngage has everything to research people who visit your site. Create any style of survey on any page with various triggers. Another great alternative is HotJar, which I’ve been using more and more to optimise Shopify stores.

My two favorite questions to ask on websites using WebEngage are:

  1. Why did you visit this site?
  2. What would make you more likely to buy from us?

See the positioning chapter of Shopify Conversion Rate Optimization for more guidance with surveys to grow your sales.

20. Other Notable Mentions

You know these tools, but they need a mention for their power:

  • WordPress
  • Google Search Console
  • Keyword Planner

21. Your Suggestion

What’s a must-have marketing tool others need to use?

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Avatar for Joshua Uebergang
Joshua Ueberganghttps://www.digitaldarts.com.au/about
Joshua Uebergang is founder and Head of Strategy at Digital Darts. He helps Shopify stores get more of the right visitors and convert them into sales. At 6'9", yes, he plays basketball. Get extra tips and tricks from him to build your ecommerce store by entering your email above.

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7 Comments. Leave new

  • Avatar for beza
    beza
    August 14, 2014 4:24 pm

    Good job. It is very helpful.

    Reply
  • Avatar for Cornelius Do
    Cornelius Do
    January 19, 2015 12:24 pm

    Found this list form Reddit 🙂

    I’m most likely biased, but with GA (Google Analytics) becoming more important as (probably) the best free analytics solution for marketers, you’d need to make sure you’re using it correctly (especially since a lot of marketers won’t be analytics specialists. Two helpful tools:
    1. http://www.gachecker.com (see if you have the code installed properly – you don’t want to make any marketing/business decision with the wrong data!)
    2. http://www.checkmyanalytics.com – A tool I’m working with (See what you’re missing in your GA setup and get the most out of your data with helpful links to guides)

    Reply
  • Avatar for Digisha
    Digisha
    December 28, 2015 11:26 pm

    Very useful list of tools! I would also like to add SocialPilot.co as it allows to schedule social media post across Facebook, Twitter, Tumblr, Pinterest etc. It allows Facebook personalized branding and bulk scheduling with high queue limit. Additionally, it is a user-friendly and affordable tool.

    Reply
  • Avatar for Manju Rai
    Manju Rai
    November 15, 2017 5:21 pm

    It was a good read! Thanks for sharing the wonderful post. Buffer is one of my favorite tool to handle social media platforms. Great list of tools. Keep rocking.

    Reply
  • Avatar for Brand Sentrik
    Brand Sentrik
    August 29, 2018 1:06 pm

    I found your article very interesting and information. I’ve enjoyed reading.. Keep posting

    Reply
  • Avatar for voxturr@ Growth Hacking Agency
    voxturr@ Growth Hacking Agency
    September 11, 2018 6:04 pm

    Yes cool ideas thank you for shearing this to us. i think email marketing is the best way for online marketing it’s take some time but it’s a asset. Please Share a article about Email Marketing in deep. thank you

    Reply
  • Avatar for Robert
    Robert
    October 11, 2018 11:00 pm

    Hallo great list of quality marketing tools. They all can really help you improve your business. I would also reccomend https://boosterberg.us/ which is also relevant.

    Reply

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