Get everything to configure the ultimate Google Analytics 4 setup for Shopify in this splendid tutorial. The guide was first published in 2015 for Universal Analytics. Since then I’ve kept it up-to-date when I discover a feature that helps merchants better use the analytics platform.
Nearly all guides published about Google Analytics for Shopify in some way have copied code or concepts from this tutorial. Owners of development agencies tell me they link to this guide as their standard operation procedure to set up Google Analytics for 8-figure brands. Digital Marketing Evangelist for Google and author of Web Analytics 2.0 Avinash Kaushik called the first edition the “great, detailed, guide on how to set up and get value [in Shopify]”.
A lot of Shopify stores have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store as you make intelligent use of analytics to grow your store. Here’s our client checklist for the perfect Google Analytics setup with Shopify.
If you have poor Shopify meta descriptions and titles, like most stores, you may see organic search visitors increase 30% by following this tutorial. I see good SEO tags regularly increase traffic almost overnight with our Shopify SEO clients.
This guide teaches you how to write for Google and people so you get better rankings and click-through rates. You’ll learn how to research keywords with customers in mind, edit the theme file in Shopify for SEO, and write titles and meta descriptions that open the floodgates from organic search.
After completing over one hundred audits of Google Ads accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have accurate conversion tracking set up. Agencies and store owners will spend tens of thousands each month with no idea what, if any part of the campaigns, generate sales.
One mistake is upsells in Shopify’s post-purchase page are rarely tracked. Another mistake we see every month in Shopify is the failure to consider multiple currencies due to Shopify Markets or the multi-currency feature. The features let users shop in their local currency. A 20,000 South Korean won purchase equal to US$17 ends up looking mighty fine when Google receives it as US$20,000 order.
You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. That requires accurate tracking. This tutorial covers how to create the most perfect Google Ads conversion code you can with the latest features of cart data (basket data), enhanced conversions, and new customer acquisition reporting. These three features result in more purchase and customer data. You’ll get the exact solution that we use on client stores to help Shopify stores grow through Google Ads.
Learn the tactics to get more buyers to your store, increase profit per order, and immediately download a 39-page deck "4 Rules of Store Growth". Join over 5,000 subscribers who completed the course by entering your name and email:
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The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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