If you did nothing else in the next 30 days to launch your next product, or improve a current product, other than follow the product creation secrets that I’m about to show you, you’d grow your online store’s sales faster than 90% of all businesses.
In this video below, I’ll give you tons of product creation examples from real e-commerce brands, breaking down winners. You’ll learn what’s important for winning sales in e-commerce with a simple formula so that you can do it too.
Whether you sell private label, do dropshipping, or develop your products from scratch, this is how you smash competitors, even Amazon. I will also give you an insider trick of someone doing this as I travel to Turkey to spy on a multi-million dollar Shopify client who makes winning products within 2 days.
Discover how ancient garden design principles can can help you sell and retain more Shopify subscriptions. Whether you’re thinking about setting up a subscription or already have one, I’ll show you the tactics used by million dollar and one hundred million dollar brands.
I’ve read a few books and currently care for my own new Japanese garden built from scratch and am amazed at the principles that help Digital Darts’ clients grow their business. Japanese gardens are not merely picturesque landscapes; they are meticulously crafted with each element serving a purpose.
This blog post, inspired by our YouTube video below, reveals nine secrets to supercharge your Shopify store with predictable revenue every week, month, and year.
Allbirds and Gymshark are on Shopify and they can’t get their hreflang tags right. The public companies failed, even with their resources, because there’s no native way to manage tags for multiple Shopify accounts. Shopify’s own documentation in 2021 told you the basics of hreflang tags on a homepage, but you were left bewildered with how to do it sitewide.
As a result of working with clients who had this exact struggle, the Digital Darts team and I invented three ways to get perfect hreflang tags in Shopify. You’ll learn how to correct every type of error, every variable you must consider, and how to keep your tags fresh with minimal effort. Businesses on WordPress, Magento, and other platforms can use what’s shared with minor alterations. No one has taught it in-depth until now. In this guide, you’ll get it all to delight Google.
This is an advanced guide on how to profitably scale your Shopify store for Facebook and Instagram ads. It presumes familiarity with Facebook Business Manager, and that you have recently managed profitable campaigns. In other words, you will get the most of it if your Shopify business is already profitable on the ad channel and you want to scale your Facebook and Instagram Ads.
The strategy details the methods we used to take one Shopify brand from $300/month to $300,000/month. The outlaid strategies and tactics help us regularly grow accounts to unseen levels.
If you want a simple, quick-read guide to grow your business, go elsewhere. This guide gets technical. It dives deep into the nuts and bolts of exactly what it takes to go from spending tiny amounts to thousands per day, whilst hitting revenue goals.
The most comprehensive tutorial ever written about Google Shopping. Since it’s first publication in 2019, I’ve kept it updated with features like Performance Max to be relevant today.
Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it’s common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products. This is a step-by-step guide to show you how to get started then grow any shopping campaign.
Whether I’m picking up a new novel or buying a new monitor stand, I’m hitting up the reviews first. And if the product is new to me, I’m going to do a little recon.
I’m not alone in this. 54.7% of people read at least 4 products reviews before purchasing, yet 1-in-5 shoppers say they fully trust the reviews on a brand’s own website. We all know reviews matter, but where those reviews are seen matter more.
To help collect reviews in a way that builds trust, Google has Shopify merchants covered with a nifty, free program: Google Customer Reviews. The program aims to create trust for users in their shopping experience through third-party reviews.
To set up the program in Shopify, all you have to do is follow this tutorial.
This is the free bible of Shopify SEO updated for 2026. It is the ultimate reference with over 101 Shopify SEO expert tips to grow your ecommerce brand’s organic search traffic.
The expert guide is a step-by-step method to set up, audit, and run a rockstar SEO campaign that grows your sales in Google search. I have used it on the websites of billion-dollar companies. We use it for Shopify SEO clients. Shopify staff recommend it to store owners.
You want more visitors to buy from your Shopify store, but don’t know where to begin. There is a lot of theory, case studies, and bad advice out there about what you can do to increase your ecommerce conversion rate.
Your store’s ability to efficiently turn a visitor into a sale is the difference between a wildly successful store and one that bleeds profit on advertising because enough people don’t buy enough.
I wrote the guide to Shopify Conversion Rate Optimization so you have everything in one place to turn more visitors into customers. The mega guide shows you step-by-step how to increase the profit of your store by getting more people to buy, increasing your average order value, and improving the lifetime value of customers. These are devastatingly the best growth hacks to double or triple your profits from existing traffic.
Get everything to configure the ultimate Google Analytics 4 setup for Shopify in this splendid tutorial. The guide was first published in 2015 for Universal Analytics. Since then I’ve kept it up-to-date when I discover a feature that helps merchants better use the analytics platform.
Nearly all guides published about Google Analytics for Shopify in some way have copied code or concepts from this tutorial. Owners of development agencies tell me they link to this guide as their standard operation procedure to set up Google Analytics for 8-figure brands. Digital Marketing Evangelist for Google and author of Web Analytics 2.0 Avinash Kaushik called the first edition the “great, detailed, guide on how to set up and get value [in Shopify]”.
A lot of Shopify stores have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store as you make intelligent use of analytics to grow your store. Here’s our client checklist for the perfect Google Analytics setup with Shopify.
If you have poor Shopify meta descriptions and titles, like most stores, you may see organic search visitors increase 30% by following this tutorial. I see good SEO tags regularly increase traffic almost overnight with our Shopify SEO clients.
This guide teaches you how to write for Google and people so you get better rankings and click-through rates. You’ll learn how to research keywords with customers in mind, edit the theme file in Shopify for SEO, and write titles and meta descriptions that open the floodgates from organic search.
Learn the tactics to get more buyers to your store, increase profit per order, and immediately download a 39-page deck "4 Rules of Store Growth". Join over 5,000 subscribers who completed the course by entering your name and email:
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The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
