Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it’s common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products. By searching, they are wanting.
Maybe you work with an ad agency who do little behind-the-scenes to improve your campaigns. Perhaps you implemented Shopify’s Google channel then had its automated bidding burn through ad spend.
I’m sick of seeing people lose money in their businesses all because of bad freelancers, agencies, or information.
While it makes great business for me, it is heartbreaking to see people lose on business ventures they pour their hearts, souls, and finances into establishing.
So after 10 years of Google Ads management and 4 years working only with Shopify stores, I rolled up my writing sleeves to distil everything I have learned about Google Shopping into Google Shopping For Shopify: The Definitive Guide. The book sheds light on the tried and tested strategies of what works, and what hasn’t, for our clients on the channel. Since its first publication in 2019, I’ve kept it updated with features like Performance Max to be relevant today.
Don’t be fooled into thinking you can fudge your way through this. Paid advertising is most successful when you know all the levers you can pull that make up the whole ad platform then benchmarking these against quantifiable metrics to determine performance. Otherwise it’s all too easy to pour money down the drain that could have been spent elsewhere in your business.
I created this guide, not only as an easy reference for clients and team, but as a way to squelch a lot of the misinformation out there about Google Shopping basics. This is a step-by-step guide to show you how to get started then grow any shopping or Performance Max campaign.
Here are the Google Shopping lessons I reveal:
Start reading Google Shopping for Shopify: The Definitive Guide.
With a strong understanding of how Google Shopping operates that you’ll gain from this guide, you too can create a strong foundation for implementing effective shopping campaigns for your Shopify store. I keep the guide up-to-date with the latest strategies and tactics that change with technology and consumer behavior so rest assure its the most comprehensive tutorial ever written.
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