Your business may not be ranking in the top positions of search results because of common SEO mistakes. SEO is probably the hardest channel to master because it has migrated from a silo activity palmed off to a nerd that gets fed Coke in a dark room, to a profession that involves teams across development, design, content, and management that must work together.

I see small businesses make the most mistakes given their team-size limits what they can do, yet large businesses still screw up the fundamentals which you can avoid. Google itself can’t even do SEO right all the time. Gary Illyes from Google describes how staff messed up hreflang tags, which set the language and region of a webpage, in Google’s own help center. “Someone was trying to target Los Angeles and thought using ‘LA’ as a country code would be great. It actually means ‘Laos’.”

Everyone makes mistakes—what matters is if you learn from them. Go through the following list of common SEO mistakes like a checklist to see how you can get more organic traffic to your website.

You’re looking for an expert SEO company in a pit of hundreds self-professed experts. How do you pick the right company to get more traffic and sales so you don’t waste money on something you know little about?

Everyone claims to be good at SEO when all they do is read some blogs, change title tags, and sprinkle a few keywords into content. Dig deeper with the right questions and you discover how much air is in the head of most agencies.

I’ve delivered good SEO results to companies for over 10 years and am tired of hearing stories from prospects ripped off by bad SEO companies who decreased their client’s visitors. Spend a few minutes asking the following 7 questions to reap the rewards of doing SEO right.